Chennai, November 10, 2016: LG Electronics India has emerged as the Most Attractive Brand of 2016 in a study of consumer influencers released by the Trust Research Advisory. LG was ranked No. 1 brand in India in the study that spanned across 16 Indian cities.
On the occasion Mr. Kim-Ki-Wan, Managing Director, LG India said; “At LG we constantly aim to develop creative & engaging product campaigns along with products based on consumer insights. We are humbled and delighted with the appreciation that consumers have placed in Brand LG and ranked us No.1 amongst thousands of brands in India. In our journey of 19 years in India, LG has constantly worked towards creating a good life for its consumers by providing the best of products that are high on innovation, technology, usability and style.”
“Perhaps the most salient factor for successful brands is the promise of consistent quality. Whether it's a business or a consumer making a purchase decision, they want to be sure that in this world of endless choices their decision is the right one. At LG, we always aim at offering our customers products and services that is nothing less than perfect,” he further added.
The consumer electronics segment has always been high on Attractiveness—the magnetic pull that brands exert—evidenced by the fact that three out of the top 5 Most Attractive Brands for 2016 are from this segment.
“Brand Attractiveness is an invisible and overwhelming pull that subtly but irresistibly draws audiences towards itself. In order to influence and inspire their consumers, brands have to mold their outgoing communications to constantly and proactively accentuate their brand appeal,” commented N. Chandramouli, CEO, TRA Research.