Longines inaugurated its new Boutique in Noida with Longines Ambassador of Elegance, Aishwarya Rai Bachchan

Posted by: at 11/14/2016 02:34:00 am

Noida (India) / Saint-Imier (Switzerland), 14th November 2016 - Longines opened a new Boutique at the popular Mall of India. At this occasion, the Swiss watch brand presented the Longines DolceVita steel and gold, a new collection for women who know how to enjoy life’s simple pleasures. Longines Ambassador of Elegance, Aishwarya Rai Bachchan inaugurated the shop in the presence of media and guests.


Longines inaugurated its new Boutique in Noida with Longines Ambassador of Elegance, Aishwarya Rai Bachchan

Longines inaugurated its first Boutique in Noida at Mall of India. The new Boutique, true to Longines’ design philosophy welcomes visitors into an elegant and contemporary environment. The shop perfectly embodies the DNA of the brand and offers a perfect setting for the Longines timepieces. The Mall of India, one of the largest retail spaces in India, offers an attractive setting for the Longines Boutique.

On this occasion, the Swiss watch brand presented a new model of the Longines DolceVita collection, a popular line since 1997 and was in fact the first collection endorsed by Longines Ambassador of Elegance, Aishwarya Rai Bachchan. Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to live life to the fullest. This collection subtly blends geometric lines with soft curves to magnify the contemporary elegance and femininity of the models. The new variation using steel and gold makes a perfect accompaniment to all occasions.

After the inauguration, Longines Ambassador of Elegance, Aishwarya Rai Bachchan  commented: “Whenever I inaugurate a new Longines Boutique, I feel a sense of pride and honor. The brand that I started endorsing almost 17 years back has grown by leaps and bounds and has become a favorite amongst the people of India. I am glad Longines decided to open a mono-store in this location. I think this mall provides a great environment for a brand like Longines. May this Boutique thrive in its sales and customer-relation.”
Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150countries.


The Longines DolceVita – when steel and gold are combined to embody glamour and grace

Since its inception, the Longines DolceVita collection has illustrated the contemporary elegance of the Longines watchmaking brand worldwide. Inspired by the "Dolce Vita", it is an homage to the sweetness of life. Today, Longines introduces new models blending rose gold and steel that enrich the collection. The timeless glamour of these variations will not fail to impress women who have made charm a way of life.

A worthy heir of a tradition in which elegance takes the leading role, the Longines DolceVita collection has met with widespread global success since its inception. Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to make the most of life’s simple pleasures. This collection subtly blends geometric lines with soft curves to magnify the contemporary elegance and femininity of the models.

Today, Longines introduces new variations using gold and steel that remain decidedly feminine and glamorous. The solid rose gold crown and the touch of pink on the dial harmoniously match the rose gold and steel watch band. With their new finery, these models will thrill women who delight in wearing an accessory that reflects their image for a joyful and colourful picnic near the race track.

The steel cases of the Longines DolceVita collection feature a solid gold crown and are also offered in a version set with diamonds. The models are available in four sizes and house a quartz movement. A silver-coloured “flinqué” dial adorned with painted Roman numerals and a black lacquered or white mother-of-pearl dial enhanced with diamond indexes, all featuring a rose gold hourglass, decorate the models of this collection. These timekeepers feature a steel and rose gold cap bracelet.

Starting Price – INR 110,500


Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.


Longines DolceVita
Technical specifications

Reference numbers          Steel and rose gold models
                                           L5.258.5.57/71/87.7                                17.40 x 27.00 mm
                                           L5.255.5.57/71/87.7                                20.50 x 32.00 mm
                                           L5.512.5.57/71/87.7                                23.00 x 37.00 mm
                                           L5.755.5.57/71/87.7                                25.80 x 42.00 mm

                                           Diamond-set steel and rose gold models
                                           L5.258.5.59/79/89.7                                17.40 x 27.00 mm
                                           L5.255.5.59/79/89.7                                20.50 x 32.00 mm
                                           L5.512.5.59/79/89.7                                23.00 x 37.00 mm
                                           L5.755.5.59/79/89.7                                25.80 x 42.00 mm

Calibres                             Quartz movements
                                           L963 (ETA 280.002)                     17.40 x 27.00 mm models
                                           L178 (ETA 980.153)                     20.50 x 32.00 mm models
                                           L176 (ETA 980.163)                     23.00 x 37.00 mm models 
                                                                                                25.80 x 42.00 mm models


Functions                           Hours and minutes: 17.40 x 27.00 mm models
                                           Hours, minutes and small seconds at 6 o'clock:
                                           20.50 x 32.00 mm, 23.00 x 37.00 mm and 25.80 x 42.00 mm models

Cases                                Rectangular, in stainless steel
                                           17.40 x 27.00 mm
                                           20.50 x 32.00 mm
                                           23.00 x 37.00 mm
                                           25.80 x 42.00 mm
                                                                                                                                   
                                           Rectangular, in diamond-set stainless steel
                                           36 diamonds, 0.28 carats, Top Wesselton VVS:   17.40 x 27.00 mm
                                           46 diamonds, 0.386 carats, Top Wesselton VVS: 20.50 x 32.00 mm
                                           46 diamonds, 0.552 carats, Top Wesselton VVS: 23.00 x 37.00 mm
                                           46 diamonds, 0.998 carats, Top Wesselton VVS: 25.80 x 42.00 mm

                                           Solid rose gold crown
                                           Sapphire crystal

Water resistance               To 3 bar (30 metres)

Dials                                 Black lacquer, 13 diamond indexes

                                           Silver "flinqué", painted Roman numerals

White mother-of-pearl, 13 diamond indexes

                                          



                              
Hands                                Blued or rhodium-plated steel


Bracelet/Strap                   Stainless steel and rose gold cap with butterfly clasp



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