Hyderabad, November 15, 2016: Max Fashion, India’s largest fast fashion brand has launched its winter’16 Collection. It is part of their brand campaign ‘Endless Ways’ where they emphasize on providing customers a joyous experience shopping with Max Fashion. This season’s latest collection draws its inspiration from Urban Streets that merges street wear with at leisure and high end fashion.
Max’s Winter collection is a breath of fresh air in the brooding dullness of winter chill. From street chic to casual daywear, Urban Streets is about staying smart and staying on top of the game, always. With textured plaids in varied sizes, soft cheese cloth, rayons to lace grindles and crochet, this season is a fusion of Victorian inspired ranges, Japanese artisan community, tapestry patterns of Jamavar and weaves of Naga shawls in the Women’s Wear Collection. With white being the highlight for the season, the range has details like ruffles, puff sleeves, high necks - creating beauty from nature and the global nomadic journey, adopting exotic inspirations from across the world.
A label widely known for its accessible fashion that is latest, trendy and unique, the Indian Wear range takes inspirations from tapestry patterns of Jamavar, weaves of Naga shawls, age old Ajrakhs, and block printed denims and techniques of clamp craft. The colour palette moves to earthy shades with neutrals in rich luxurious as well as fluid fabrics, all formulated to the best for Indian sensibilities. The silhouette and look takes inspiration from global street trend to high fashion. Long kurtas, asymmetric tunics, dresses, maxi dresses, kalidaars, and skirts - you will find all your heart wants under one roof this winter season.
The Men’s Wear is an amalgamation from various walks of life with a strong eastern influence. Youthful and dynamic designs inspired by the great wild outdoors, with key silhouettes and graphics inspired from the Japanese artisan community, wild jungle lodges and cocktail parties, this collection has tie dye tees, acid washed graphic tees, coated denims and overdyed joggers to name a few. The collection is built on the classic winter palette dominated by blues, wine red, pine red and ochre combined with grey, black and navy.
Also, to beautifully capture the spirit of winter with a sprinkle of magic for the Young Boys and Girls, this season’s collection has whimsical winter fairy tale, cute monsters and animals on woodland trails. The color palette has earthy shades with neutrals, sunset orange with peppermints, white and peach with burgundy highlights, tones of reds such as pomegranate and racing red with twilight blue making it a one stop destination for every mood of your kid.
So, this winter season fill your wardrobe with some festive cheer and take the city by storm with our uber chic Winter’16 collection.