Multimedia campaign #TravelTransforms featuring India’s leading actors ~ Ranveer Singh & Vaani Kapoor from their upcoming movie Befikre
Bangalore, 22 November 2016: Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us. #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.
As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30th November 2016.
The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ - Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.
“Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Parag Bhatnagar, Vice President, Marketing, South Asia, Mastercard. “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.
“I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.
Ranveer Singh, the male lead in Befikre who also stars in the video along with Vani Kapoor remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.
Speaking on the campaign Prasoon Joshi, CEO of McCann World Group India and Chairman, said “The very purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored - the ability to transform and bring out aspects of our personalities that we ourselves rarely know. That is the most intriguing and interesting bit of the concept.”
Travel has always been one of Mastercard’s key focus areas and the company continually works with travel, tourism and retail partners to bring unique privileges and memorable travel experiences for its customers. According to Mastercard’s Global Destination Cities Index, global cross-border travel and spending continues to grow at a faster pace than world GDP. With an increasing number of Indians traveling overseas for business and leisure, there is tremendous opportunity to drive cross border spends and ensure in India. As the leading technology company in the global payments space, Mastercard is committed to ensure that we offer safe and convenient payment options to our cardholders.