Ranveer Singh - THE ACTOR TAKES ON THE MANTLE OF BRAND AMBASSADOR FOR SWITZERLAND

Posted by: at 11/03/2016 09:57:00 pm

RANVEER’S SWISS AFFAIR

THE ACTOR TAKES ON THE MANTLE OF BRAND AMBASSADOR FOR SWITZERLAND


Ranveer Singh - THE ACTOR TAKES ON THE MANTLE OF BRAND AMBASSADOR FOR SWITZERLAND

Swiss Tourism makes Ranveer Singh its brand ambassador


Bangalore, 4th November 2016: Ranveer Singh is in Love ….. with Switzerland! The heartthrob of millions of Indians, who recently returned from his maiden trip to the beautiful country is completely enamoured with it and has been now named the first Indian ambassador for Switzerland Tourism.

Ranveer Singh who enjoyed himself indulging in a huge variety of different experiences on his recent trip to Switzerland, will now be in charge of promoting Switzerland Tourism’s campaign for 2017 - Nature wants you back! Known for his effervescence and adventurous nature, Ranveer Singh tried an array of activities in Switzerland to get his adrenaline pumping. From wakeboarding on Lake Zurich, ski jumps at the Swiss Museum of Transport in Lucerne, tobogganing on Mt.Pilatus, paragliding and skydiving in Interlaken, he tried them all. But adventure was just one of his holiday thrills. Ranveer, also a great chocolate lover had a go at chocolate making at the Funky Chocolate Club in Interlaken. Being a complete football fanatic, Ranveer Singh visited  the FIFA World Football Museum in Zurich and of course  also paid tribute to Mr. Yash Chopra  by  visiting the Yash Chopra Suite at Victoria Jungfrau and the Yash Chopra Statue in the Kursaal Garden.

In short, Ranveer Singh had a ball on his first trip  to Switzerland and now he can’t wait to endorse its virtues to everybody.


Ranveer Singh said, “Switzerland has always been known for its serenity and its natural beauty but what surprised me were the adventures in store for me when I visited. Going to Switzerland has always been my dream. After all it’s a country made famous by Yashji! And now I look forward to my next trip as official brand ambassador in winter. I’ve been told it’s like visiting an entirely different country.”

Mr. Claudio Zemp, Director – India, Switzerland Tourism said, “Being a versatile energetic and adventurous personality, Ranveer explored and enjoyed all that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of Brand Ambassador to which he enthusiastically agreed. Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

Ms. Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Switzerland is a perfect place for a complete holiday experience that will leave you spellbound for days. Tourists look for a blend of sightseeing, relaxation and adventure together with easily available accommodation and good food and welcoming hosts.  And that is exactly what Switzerland offers with its, snow covered mountains, crystal clear lakes, various nature excursions, it’s superb public transport system, it’s boutique cities and culinary indulgences. This is already well known to the Indian tourist but what Ranveer discovered is the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kitesurfing, river rafting, canyoning etc. Holidays in Switzerland always create memories that last a lifetime and everyone that visits falls #inlovewithswitzerland.”

As a lover of nature, adventure, great outdoors and extreme sports, Ranveer is now looking forward to visiting Switzerland in winter early next year. During his next trip to the country, Ranveer will be visiting St.Moritz – the playground of the rich and famous and the  picture perfect village of Titlis Engelberg and will experience first-hand this winter wonderland while enjoying an array of activities and the country’s local culture.


About Switzerland Tourism


Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. The Board comprises 13 representatives from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 countries. Switzerland Tourism opened its first office in India in 1997 in Mumbai, followed by an office in Delhi in 2000.

Switzerland Tourism works with many organizations and companies, for example, Swiss International Airlines, Swiss Embassies and Consulates and Business Councils. It also invites the representatives and agents of travel and tourism agencies every year to visit Switzerland in different times and seasons; it also invites a group of the representatives of the leading media to see the most famous Swiss tourist landmarks.

Tourism in Switzerland occupies rank no. 4 in terms of export revenues following the chemical and metal industries and luxury watch-making industry.


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