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Roca spreads awareness to end open defecation this World Toilet Day

People come together with Roca to pledge against open defecation in India

New Delhi, 19th November 2016: Every year on 19 November, World Toilet Day is celebrated worldwide and it provides us with a chance to show our support towards various global issues regarding proper sanitation. This is not only an opportunity to raise awareness but also a movement to highlight the actions required to end the sanitation crisis in our surroundings.

Roca spreads awareness to end open defecation this World Toilet Day

On the occasion of 4th World Toilet Day, Roca along with We Are Water foundation took the initiative through an interactive activity organized at DLF Place Saket, New Delhi to collectively curb the menace of open defecation in India. The activity involved inviting people to pledge their support by adding bricks around silhouettes of people squatting on the floor. The addition of bricks led to the creation of 4 walls around the silhouette and message of ‘Need of enclosed toilets and improving sanitation’ was revealed.

For each brick added Roca commits an investment of Rs. 1000/- for construction of toilets in the rural parts of India. Passing by visitors were first informed about the issue and then were asked to participate in the activity. About 450 people came forward to join the cause and pledge their support.

Elated at the occasion, Mr. Pau Abell√≥ Pellicer, Managing Director, Roca Bathroom Products Pvt. Ltd. said “This initiative is an initial step towards highlighting the importance of toilets and providing better sanitation to the people. Open defecation today has emerged as a serious challenge for the country; the government has also taken cognizance of it and is implementing various measures to curb it. This World Toilet Day, Roca along with We are Water is taking the responsibility to make people aware of this issue and taking action to end the practice of open defecation in this country.”

About Roca India

Roca, a Spanish fully family Owned Group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 74 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products. In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence. Backed by a strong and rich pedigree, Roca India is poised to continue its revolutionary and leading presence in the country.

 Roca spreads awareness to end open defecation this World Toilet Day
Roca India Bathroom. A reference point for design, technology and sustainable development. Catalogue and online store bathrooms and toilets.

About We Are Water Foundation

The We Are Water Foundation has two key goals. The first is to promote awareness and encourage debate among the public and organisations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world's water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation's fields of activity include involvement in infrastructure, education, health and research, concentrated in the world's most deprived areas.