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Roca unveils the theme for this year’s World Toilet Day

Roca urges people to pledge against open defecation in India

New Delhi, 17th November 2016: On the occasion of 4th World Toilet Day, 19th Nov’16, Roca along with We Are Water foundation invites everyone pledge against open defecation. The first toilets were manufactured around 4.000 years ago but still more than 450 million people in India defecate in the open. Roca has undertaken the initiative to raise awareness about the issue and end the culture of open defecation in this country. The theme for this year's World Toilet Day is to stop the practice of open defection by increasing the number of toilets and providing access to basic sanitation and hygiene.

Roca unveils the theme for this year’s World Toilet Day

Roca unveils the theme for this year’s World Toilet Day

Keeping in sync with this theme, Roca along with We are Water foundation comes together for an activity where everyone is invited to pledge their support by symbolically building toilets, as they make them where there are none in reality.

Taking about the initiative Mr. Pau Abelló Pellicer, Managing Director, Roca Bathroom Products Pvt. Ltd. said, ‘Roca Bathroom Products has always been responsible towards the environment and providing better sanitation to the society. This year on the occasion of World Toilet Day we pledged our support to stop the menace of open defecation in this country and we invite everyone to join us to make this vision a reality’.

Don’t forget to join us this Saturday November 19th at DLF Place Saket, New Delhi to show your support for this cause.

About Roca India

Roca, a Spanish fully family Owned Group, has been a global frontrunner in the bathroom space for almost 100 years with a focus on Design, Innovation, Sustainability and Wellbeing. With a presence in over 135 countries and 74 production plants spread across five continents, Roca is the ultimate worldwide benchmark reference for the creation of bathroom products. In India, Roca consolidated its position by joining hands with Parryware in 2006. With a solid distribution network in place, Roca India has a Pan India retail presence. Backed by a strong and rich pedigree, Roca India is poised to continue its revolutionary and leading presence in the country.
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About We Are Water Foundation

The We Are Water Foundation has two key goals. The first is to promote awareness and encourage debate among the public and organisations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world's water resources. The second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation's fields of activity include involvement in infrastructure, education, health and research, concentrated in the world's most deprived areas.