The company launches tea with Ayurvedic extracts for enhanced wellness
National, 15 November 2016: Tata Global Beverages, the second largest tea brand in the world, launched Tata Tea Teaveda under their tea portfolio today. This new offering allows consumers to experience the goodness of Ayurveda in their daily cup of tea, with no compromise on taste.
Tata Global Beverages has always pushed the envelope when it comes to innovation – aiming to offer consumers products that suit their changing needs, taste and lifestyle. Significant research and consumer studies went into creating a product that integrates Ayurvedic wellness in a manner suited to the Indian palate.
Commenting on the launch, Mr. Sushant Dash, Regional President – India, Tata Global Beverages said, “Consumer centricity is at the core of everything we do at Tata Global Beverages. Today’s consumer has a busy lifestyle and seeks health & wellness products which do not compromise on taste. Tata Tea makes this a reality by providing the goodness of Ayurveda in a cup of tea. The time tested natural system of Ayurveda focuses on balancing the 3 bodily systems – Vata, Pitta, Kapha to achieve wellness. The use of Ayurvedic ingredients combined with our delicious Assam tea gives the consumer a unique product that provides a dose of every day practical Ayurveda, perfect for this day and age.”
The Tata Tea Teaveda range has three variants – Tata Tea Teaveda is regular loose leaf tea, Tata Tea Teaveda Pro Energy and Tata Tea Teaveda Pro Woman are available in tea bags. The loose leaf Tata Tea Teaveda provides overall wellness with the benefits of Brahmi and Tulsi. Tata Tea Teaveda Pro Energy has the Ayurvedic ingredients, Amla and Vrikshamla (Garcinia) known to keep you energized. Tata Tea Teaveda Pro Woman has been crafted keeping in mind the hectic life of a woman. It is a powerful mix of tea and Ayurvedic ingredients like Ashwagandha and Shatavari, both herbs noted for their rejuvenating and nourishing effects on women’s health.
Tata Tea Teaveda is available in 250gm packs priced at Rs 99 per unit and 100gm packs priced at Rs 40 per unit. The two variants, Tata Tea Teaveda Pro Energy and Tata Tea Teaveda Pro Woman are available in tea bags of 10s and 30s packs priced at Rs 60 and Rs 160 respectively. The Tata Tea Teaveda range is available in all grocery stores, modern trade outlets, Amazon & Big Basket from November 2016.
Tata Tea Teaveda allows one to experience the goodness of everyday practical Ayurveda in a delicious cup of tea.