The bouquet of knowledge ‘Crossword’ now at ‘Viviana Mall’

Posted by: at 11/11/2016 03:10:00 am


Ace Authors Durjoy Datta and Sudeep Nagarkar graces the occasion


Mumbai, November 11, 2016: Viviana Mall, one of the leading retail malls in Mumbai Metropolitan Region has launched an exemplary 1800 sq ft plethora of knowledge ‘Crossword’ in the mall. Leading young and dynamic authors Durjoy Datta and Sudeep Nagarkar inaugurated the store at a plush event in Viviana Mall. 

Ace authors Durjoy Datta and Sudeep Nagarkar at the launch of Crossword store in Viviana Mall
 Ace authors Durjoy Datta and Sudeep Nagarkar at the launch of Crossword store in Viviana Mall

The bouquet of knowledge ‘Crossword’ now at ‘Viviana Mall’

The bouquet of knowledge ‘Crossword’ now at ‘Viviana Mall’


Apart from a varied variety of books, Crossword will also offer apparels, toys, gifting, music, movie, games, premium pens, stationary and toys to its customers.

Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “Based on our interactions with our ardent customers we always felt a need to have a centre of knowledge for them. The aim was to provide them an access to the new developments in the field of knowledge and Crossword was the best choice for connecting with people. We are confident that the launch will give us another opportunity to increase the level of engagement with our customers.”

At the launch, Mr. Kinjal Shah, CEO Crossword Bookstores Ltd said, “We are here to bring in value to customers along with desirable range of books and other offerings suiting for all age groups. We are always on a look out for launching a store in the Mumbai Metropolitan Region and what better than Viviana Mall which is now a go-to one stop destination in the location.''


Leading Indian authors Durjoy Datta and Sudeep Nagarkar who have written bestsellers such as ‘Of Course I Love You?’ and ‘It started with a Friend request’’ respectively, were elated about the launch of the store. Their bestselling books will now reach to more readers and increase their fan base.The store will also provide the facility such as free home delivery for its Black Card Members.

Crossword currently has 94 stores (50 own stores and 44 Franchised stores) spread in different cities across India.


About Viviana Mall:


Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis - one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat upto 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories.


About Crossword: 


Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. The name embodies the vision of Crossword as a place and space for people who seek information, knowledge or just the pleasure of reading. Crossword stocks the widest range of books and non-books merchandise. Crossword, with 94 stores,(50 0wn stores and 44 Franchised stores) across.



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