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Vatika launches new ‘gentle hold’ transparent styling gel

Leading hair care brand now 2nd largest Hair Gel player in KSA and UAE market

Dubai, UAE – 2 November, 2016 - Dabur International has recently launched its newest innovation in hair care, the Vatika New ‘Gentle Hold’ transparent styling gel. This is the latest unique solution developed by Vatika, a leading hair care brand in the region which has been ranked as the second largest Hair Gel player in the KSA and the UAE market.

Vatika launches new ‘gentle hold’ transparent styling gel

The new ‘gentle hold’ styling gel features herbal ingredients that have been carefully chosen to address the unique and particular hair needs of the people in the region. Containing Bamboo, Acacia and Lime, the ingredients work together to create a gentle hold to the hair leaving the user with a natural look that can last up to 24 hours.  The product also provides a luxurious glossy shine that lasts all day with no visible residue.

Vivek Dhir, CMO, Dabur International, said: “Vatika has continued to reinforce its leading position in the market by encouraging innovation that will help create new benchmarks in the field of hair care. The launch of this latest transparent styling gel falls in line with our commitment to provide our customers with only the best, its herbal ingredients were chosen for its fast acting properties and fortifying and nourishing qualities.”

Bamboo has been known for its resilient and flexible properties, it also serves as the gel’s key ingredient for its high resistance to all climates and ability to strengthen and fortify hair with transparent clear textured formula that will give you a lasting hold. Acacia, a natural gum derived from the versatile and multi-purpose acacia tree aids in maintaining a hold of the style, and the lemon acts to give a natural shine to the hair to make it healthy and strong.

Vatika Gentle Hold Transparent Styling Gel is available in 250 ml tub for AED 8. It is also available in tubes. Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of more than USD 1.3 billion and a market capitalization of around USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.