Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Posted by: at 11/05/2016 06:50:00 pm
Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

India 6 November 2016: Smaaash leverages Virat’s Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook. The contest is still ongoing now..

Brand- Smaaash Entertainment Pvt Ltd

Agency Name - Ting Digital

Results- More than 4,00,000 people reached on Facebook. Reach still increasing hour by hour.
Gurgaon Smaaash Page - 4600 Likes, 95 People Birthday wishes
Noida Smaaash Page - 9800 Likes, 208 People Birthday wishes
Bangalore Smaaash Page - 8700 Likes, 152 People Birthday wishes
Hyderabad Smaaash Page - 12000 Likes, 237 People Birthday wishes
Ludhiana Smaaash Page - 6800 Likes, 111 People Birthday wishes
Mumbai Smaaash Page - 15000 Likes, 400 People Birthday wishes
Edit- by 12 midnight, more than 2000 wishes poured in.

Introduction
It's Captain Kohli's birthday on 5th and we're giving you a chance to meet him. Get creative, and shower some special wishes. And Virat himself will pick one of you to meet him on 22nd November 2016. #Contest ends on 5th November at midnight!

Objective
Smaaash took up this opportunity to celebrate Virat’s birthday, our brand ambassador on our social media space(specifically on Facebook) reaching out to fans and thus creating a brand engagement. Banking on the celebrity’s fan following gave Smaaash an opportunity to expand their horizon in terms of engagement.

Execution
The campaign strongly built a foundation on social media handles of the brand and encouraged netizens, particularly the fans of this multi-talented Sports Athlete to come out and spread the love by wishing the player. One Lucky winner also gets to Meet Virat Kohli & wish him personally for the Birthday by meeting him on 22nd Nov. Smaaash tempted the users to be creative and in return had an opportunity to win a meet opportunity along with that a personalized bat signed by him from the player himself, for the best birthday wishes given by them.


Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook

Virat Kohli! Digital Marketing, Smaaash- Virat's Birthday on 5th Nov for fan engagement and contest to Meet Virat Kohli on Facebook



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