Zee Café redefines its brand positioning with All Eyes on New

Posted by: at 11/14/2016 11:32:00 pm
Zee Café redefines its brand positioning with All Eyes on New

Mumbai, 15th November 2016: Zee Café, the leading channel in the English entertainment genre recently announced its brand re- positioning with the slogan - All Eyes on New. The new slogan incarnates the gamut of its clutter breaking content and urges the audience to stay glued to Zee Café. Keeping in with the brand promise of offering the best from Hollywood, Zee Café’s new positioning is more indicative of its leadership and reinforces the channel as a trendsetter in the category.


To cater to an audience that is constantly exploring, this refresh reiterates Zee Café as a symbol of the new. The NEW brand ethos further spills over in the incredible line-up of shows that Zee Café is bringing to the Indian audience for the first time ever. Under its marquee property Along With US, the channel is airing Gotham S3, Big Bang Theory S10, Supergirl S2, Secret and Lies S2 and Lethal Weapon on weekdays. Then comes Weekend Prime with shows like Criminal Minds: Beyond borders, Code Black and The Real O’Neals. Uncut, a one of a kind offering with uncensored content is also back on Zee Café.


Zee Café redefines its brand positioning with All Eyes on New


To promote the brand revamp, starting November 14, the channel will soon be releasing an alluring brand film to showcase the new philosophy of the channel. An original soundtrack has been composed to embody the attitude of the Brand Refresh. The film epitomizes Zee Café as a fierce industry leader which believes in evolution, reinvention and breaking norms. It’s reflects the beliefs of a generation who cannot be held back and in turn the beliefs of the channel. Link to Brand Film – https://www.youtube.com/watch?v=d3fcG-T8o2M

But there’s more in store for the fans. Zee Café is undertaking a dynamic social media mix to mobilize audience across platforms. To win some really cool Zee Café merchandise, the viewers will have to just spot the NEW logo, tagline and send it to Zee Café on Snapchat. For Twitteraties and Instagramers out there, the channel is also offering quirky week long contests. All you have to do is make an interesting video and a boomerang of something NEW or never done before and share it on the official handle of Zee Café.

In addition to all this, the channel will continue with a unique and interactive marketing campaign across mediums such as TV, Radio, Print, Trade, DTH and Outdoor in Mumbai, Delhi and Bangalore.



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