Kunal Kapoor launches MCBC - Men Countering Breast Cancer
Ketto in collaboration with JUMPINGGOOSE® launches MCBC ( Men Countering Breast Cancer) Campaign
MCBC, an initiative to create awareness and generate conversations around breast cancer, will be promoted through a range of branded T shirts for men exclusively available on Amazon Fashion
Bangalore, 1st Decembers 2016: Ketto, a crowdfunding company in collaboration with Bangalore based Design and Implementation agency JUMPINGGOOSE® launched MCBC (Men Countering Breast Cancer) campaign today at Bak Bak Bar in Koramangala. The ‘MCBC’ campaign (Men Countering Breast Cancer) is spearheaded by men to generate awareness and conversations around breast cancer and most importantly to encourage women to get checked early. As a part of the campaign, Ketto and JUMPINGGOOSE® have launched a range of branded T shirts for men exclusively available on Amazon Fashion.
MCBC_R to L_Tuhin, Kunal, Piyush, Mayank
The MCBC Merchandise is priced between Rs 599/- to Rs 899/- and is exclusively available on www.amazon.in . Partial proceeds from the sale of the merchandise will be donated to Tata Memorial Trust, Mumbai to support the cause of Breast Cancer.
Many of us, more often than not have heard, read or used the phrase MCBC in verbal abuses, brawls and fights. The ‘MCBC’ Campaign aims to turn a derogatory phrase into an empowering message. A message to bring about revolution and rise above a deadly disease.
On the occasion, Kunal Kapoor, Actor & Co-Founder, Ketto said “ At Ketto, we believe that a change in mindset is the first step towards solving a problem. Awareness is the only way to bring about a change and address the stigma attached to breast cancer. Even though there is a gradual rise in Breast cancer cases, there is still widespread ignorance about the disease. Through MCBC ( Men Countering Breast Cancer), we want to bring about a revolution and encourage men to stand up for the cause of breast cancer”
Piyush Bhandari, Co-Founder, JUMPINGGOOSE® added “ We are happy to collaborate with Ketto for this campaign. We believe that design has the potential to change the way people think. It has the ability to create social impact. The lingo for the campaign has been designed to be cool, bold, provocative yet sensitive. The idea was to move beyond the preachy and trigger conversations that canzcreate the much required buzz. The MCBC campaign aims to bring together young men to lead this movement against breast cancer”
Mayank Shivam, Category Leader, Amazon Fashion commented “It gives us immense pleasure to introduce the line of T-shirts by Ketto and Jumpinggoose exclusively on Amazon Fashion today. Amazon Fashion is increasingly becoming a preferred partner for brands to reach a wider set of audience through our platform and we are honoured to be a part in supporting and building awareness around Ketto’s Breast Cancer awareness campaign. Through this partnership, we look forward to enabling millions of customers across our network of 19,000 pin codes to easily access this merchandize and actively participate in this noble cause”.
Even though ‘Breast Cancer’ is seen as a woman’s issue, men are also impacted by the disease, whether it’s their spouse, sibling, mother or a close friend. With this campaign, Ketto and JUMPINGGOOSE® are looking out for real men who can encourage and support the women in their lives to take time off their daily chores to get regular preventive checkups done to fight against Breast Cancer. Through the MCBC Campaign, the word will be spread with the help of men who care for women.
Ketto is an online fundraising website to raise funds for social(NGOs/Non-Profits/Charities), creative(Movies/Music/Theatre/Fashion/Technology) and personal(Health/Education/Travel) causes from a large number of people who share your passion or concern.
Ketto is a tech company, founded in 2012 by Varun Sheth, Zaheer Adenwala and Kunal Kapoor, and is engaged in the business of crowd-funding, an age-old practice of raising small sums of money from large numbers of people to achieve a common goal. Ketto has given this offline practice an online avatar by using technology and processes to make the activity more transparent and cost-effective.
JUMPINGGOOSE® is a Bangalore based Design Consultation and Implementation agency that brings together design enthusiasts and activists to design tomorrow’s successful brands, experiences and paradigms, predominantly in the fashion and lifestyle domain.
JUMPINGGOOSE® was crafted with a vision to create a design driven counter culture, with an objective to offer a fun, playful and graphically unique design experience to brands with a process oriented approach. It also offers brand insights from “Need for Design” assessment to “Effect of Design” audits under one roof.
JUMPINGGOOSE® caters to design needs like Brand Identity, Space Design, Communication Design and Product Design. From offline to online, JUMPINGGOOSE® caters to various sectors across industries. It also offers the best in class design tools with an upbeat design studio and follows some of the best design standards and practices in the industry. JUMPINGGOOSE® believes in creating truly compelling custom crafted solutions that are designed to penetrate and enrich consumer’s lives.
About Amazon.inThe Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.