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Experience The New Make-Up Wave
With Renowned European Colour Cosmetic Brand BeYu

Bangalore, March 16, 2017: Listen up Girls…2017 just became a lot more exciting, BeYu a German beauty cosmetic giant from the ARTDECO group has partnered with Kaunis to make its debut In India.

A premium, young, dynamic and trendy colour-cosmetic brand BeYu is all about being yourself! The brand does not believe in the mindless copying of what’s supposedly fashionable somewhere in the world and truly believes that everyone in the world is unique. Bringing the trends and colours of the world to you BeYu aims to make long-forgotten mottos like ‘Be yourself’ a firm part of your attitude once again. At a time in which having the courage to be yourself is far from easy BeYu creates products that inspire you to experiment with – and embrace – every aspect of yourself.

Ajay Ghooli
 Ajay Ghooli




BeYu offers complete make up solutions for your face, eyes, nails and lips bringing the trends and colors of the world to you.  As a cosmetic brand, it listens to the pulse of the world and its innovative cosmetic products often reflect the special moods, impulses and trends across the globe.  This is why, BeYu’s color palette is as varied as the worldwide influences that define it.

BeYu products are dermatologically tested and are suitable for sensitive skin. Paraben Free and Fragrance free, BeYu explicitly opposes animal testing and maintains very high quality standards using only the best ingredients for its products, which can be experienced with all senses: from the high-quality texture to the modern and functional packaging.

After marking its presence in over 40 countries, BeYu is now in India. The beauty cosmetic giant from Germany has partnered with Kaunis to build its presence in India and will have stores in Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Kolkata and Hyderabad.

Kaunis will act as an anchor for BeYu in the Indian beauty market by devising and implementing strategic plans that cover all spheres of their business and define the roadmap ahead for their development and growth.

Excited about the launch of BeYu in India, Sascha Reinhard, Managing Partner, BeYu, said: “BeYu strives on recognising International trends and themes that are in vogue and adapting to constantly changing customer needs. Building on its principle of being unique, BeYu has developed a special Indian palette, which is apt for the Indian skin tone and climate. Women in India now have one more reason to look beautiful with BeYu.” Also, Kaunis brings in the critical expertise in the Indian market and we feel glad to be associated with them

Tom Strohmetz- International trainer and make-up artist from BeYu talking about the exclusive range of make- up products suitable for Indian woman said: “Colors reflect individuality, intensity and emotions. They underline the personality and reflect current trends. Special moods, impulses and worldwide trends are picked up on and implemented in innovative cosmetic products at BeYu. Beauty is about enhancing what you have. Let yourself shine through. It’s a journey every woman must take!”

Ajay Ghooli, Managing Director, Kaunis added: “We at Kaunis are excited to introduce BeYu to India. True to its values, BeYu is a world class brand striving to deliver the best products to the world while promoting a very important message of Being Unique. We are sure it will be well received by Indian women given the brands legacy to innovate and experiment constantly”.

Experience the surge of colors and textures in face, lip, eye and nail makeup with BeYu now in India.

BeYu Products have an exceptional price-performance ratio with an Average selling price of  Rs 975 onwards in India and will be available at your nearest store.

About the Brand BeYu
In 1999, the visionary and cosmetics expert Helmut Baurecht introduced the brand BeYu to the market to fulfill the wishes and expectations of trend-oriented, confident young women: Cosmetic with a promise of high quality and exceptional price-performance ratio.
BeYu has been a success for more than 15 years and one of the main reasons for it is that BeYu recognises international trend themes and implements them and adapts constantly to changing customer needs! Over 500 items, around 120 new releases per year and a global presence in over 40 countries speaks for itself! BeYu cosmetics and more GmbH belong to the ARTDECO cosmetic group which was founded in 1985. With more than 500 employees it is one of the most successful producers of cosmetics products in Europe.

BeYu products are dermatologically tested and are paraben & fragrance free. BeYu conducts no testing of cosmetic products on animals.