Chandigarh, March 15, 2017: Castrol India today announced the launch of Castrol POWER1 CRUISE – an advanced premium quality engine oil specially designed for four-stroke cruiser/tourer bikes.
Castrol POWER1 CRUISE is specially formulated to suit the long riding conditions during which big bikes can feel sluggish as heat and friction can rob the engine of its power. The Power Sustain Technology of Castrol POWER1 CRUISE manages the heat and friction ensuring sustained power delivery, providing ‘On-Demand Acceleration’.
Castrol POWER1 CRUISE fulfils the requirements of API SL and JASO MA2 standards and is suitable for all four-stroke carburetted or fuel-injected bikes requiring SAE 15W-50 4T viscometrics. It is specially recommended for Cruiser bikes like Royal Enfield and Bajaj, amongst others.
Castrol POWER1 CRUISE is a new addition to the premium Castrol POWER1 range which provides superior acceleration and performance. Castrol POWER1 is used in racing bikes across the world including in Moto GP racing which is the pinnacle of motorcycle racing.
Castrol POWER1 CRUISE is available in 2.5L pack size at leading auto spare parts and lubricant shops and Castrol Bike Points. It has been launched an at attractive introductory price of Rs.999/-
Castrol has planned a host of consumer initiatives for the launch of POWER1 CRUISE. Its Facebook community of 1.6 Million passionate biker fans (www.facebook.com/castrolbiking) will have a host of exciting content to create awareness on the product. Watch some biking Key Opinion Leaders (KOLs) talk about engine oil and the role it plays in one’s bike - https://youtu.be/rt0ILySGeOo
Castrol POWER1 social assets:
Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and space for over 100 years.
Castrol is part of the BP group and serves customers and consumers in the automotive, marine, industrial and energy sectors. Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To find out more about Castrol please visit www.castrol.co.inAlso follow us on Twitter: https://twitter.com/Castrol_India