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‘Joy Assurance’, an Assurance from Joyville by Shapoorji Pallonji

Kolkata, 17th March, 2017: Joyville by Shapoorji Pallonji, today announced the launch of an unique price assurance program for it’s project Joyville, Howrah. Specifically targeted to the first time home buyer who along with his happiness of buying his own home also fears the compromises he and his family shall have to make in terms of meeting the interest/EMI payments along with the ongoing rent for his accommodation. As a result he is forced to make a compromise on the choice of the apartment or even worse postpone the decision to buy his dream home.

Mr. Venkatesh Gopalkrishnan , Chief Executive Officer – Joyville Shapoorji

 ‘Joy Assurance’ is a promise from Joyville, for their customers that assures a fixed monthly payback from the day of booking their dream home till the day of possession so that they do not miss the little joys of the life. The offer is available for the Joyville Howrah project, a 30 acre residential development which is equipped with the best of amenities and experiences of new age living in Kolkata.

This program assures a payback of INR 7000 on 2 & 3 Bedroom residences and INR 5000 on 1 Bedroom residences. Joyville by Shapoorji Pallonji is the first developer in Kolkata that has promised such a qualitative as well as a quantitative benefit to its customers until the date of possession.

Mr. Venkatesh Gopalkrishnan, Chief Executive Officer – Joyville Shapoorji said, “With this initiative, we at Joyville assure that we have our customers’ best interest at heart.  We understand the concerns and compromises that a home buyer goes through while making his investment. With the introduction of ‘Joy Assurance’, Joyville owners can be guaranteed a payback from the day of booking till possession which will assure that they do not miss the little joys of life.

The company understands and values its customers and generates ways and means to ensure the overall home buying process is hassle-free for its buyers. This customer-centric program has been introduced to encourage people in Kolkata to own their dream home without any compromises.

Joyville, Howrah

Joyville, Howrah will feature 3,400 apartments of different sizes spread across more than 25 G+17 towers in three phases. With configurations ranging from 1 BHK, 1.5 BHK, 2 BHK (Small/ Large), 2.5 BHK, 3 BHK (Small/ Large) and Penthouses, the project is positioned in the aspirational housing segment, starting with a ticket size of Rs 15-20 lakhs.

Joyville, Howrah is located at a prime spot making it an ideal address for buyers with close proximity to social infrastructure like schools, malls, hospitals etc. The project amenities include clubhouse, sports-facilities for kids, recreation areas, parks & open spaces, and health-care facilities.

Brand Joyville

Joyville is a joint venture enterprise between Shapoorji Pallonji Group, Standard Chartered Private Equity, IFC, a member of the World Bank Group, and the Asian Development Bank, to form a joint venture focusing on development of quality affordable housing projects in India.

With a capital commitment of USD 200mn (equivalent to Rs. 1,250 crores), this is one of the largest capital inflows in the affordable housing space in the country where marquee investors and multilateral  funding agencies have joined hands with a premier real estate group to create a platform for developing affordable housing projects  across India.

Joyville endeavours to be the gold standard for the affordable housing segment in India, through homes that empower the customer with the best of everything and offer the maximum value per square foot. True to our roots, we inspire trust by adhering to uncompromisingly high standards in everything that we do, from the quality of construction, to the level of customer service, to the array of building amenities, and beyond.

Shapoorji Pallonji Group

The Shapoorji Pallonji Group is a major Indian multinational with a rich legacy of 150 years engaged in delivery of projects in engineering & construction, real estate, infrastructure, oil & gas, power, minerals & metals as also in businesses like agriculture, consumer products, electro-mechanical and MEP services, water treatment, facades and interiors, engineering, textiles, business automation, shipping and logistics.  Today, with over 30,000 employees across the group serving various key sectors of the economy and a group turnover of US $ 3.5 Billion, SP Group has evolved to become one of India's most valuable private enterprises with a presence in more than 50 countries. The real estate division of the group has created several prestigious residential and commercial landmarks in India and is renowned for its quality construction, efficient design and wide range of amenities offered.