Elevates user experience to another level with
cutting-edge features, innovative ‘card + swipe’ layout, and clean, uncluttered, ad-free app interface
New Delhi, March 15, 2017: If you like to stay on top of what’s happening in India and around the world, and if you want your news to be accessible on-the-go, then the latest announcement from Indianexpress.com, India’s No.2 English newspaper website, is sure to excite you! The renowned media house has introduced a first-of-its-kind text-to-speech feature with its latest app revamp, allowing IE users to listen to their preferred news story on its mobile app. Unavailable on any other news app in India, the cutting-edge feature underlines Indian Express’ commitment of leveraging state-of-the-art technology to redefine news consumption for digitally-savvy Indians and make it more convenient for the end-user.
This paradigm-changing development, however, is not the only new feature that Indian Express has introduced with the app revamp. The latest version also has an all-new ‘card + swipe’ layout to enable better delivery of the latest news stories, allowing users to check out multiple news headlines with every swipe. Not only does this enable better performance and content discovery, but also enhances the overall user experience on the IE app through a clean, seamless, uncluttered, and ad-free interface.
Speaking on the latest innovations, Sandeep Amar, CEO Indian Express Digital, said, “We are working on constant innovation for making the news consumption experience better for our users. The new app UI will be the best among all the available news apps. The card based layout and clean UI will give users a clean reading environment. The other key feature is the “text to speech” feature, wherein users can listen to the story as well. The feature will be consistently enhanced in the future updates as we are working hard on voice-related technology to make sure users get the best experience.”
Ranked No. 2 in both ‘mobile’ and ‘desktop+mobile’ categories in the Indian online news media sector thanks to the impressive performance of its various digital offerings, the Indian Express Group has aggressively scaled up its technological aspect in the past few months. The brand recently launched Techook, India’s first stack-based platform for tech gadgets, and also re-entered the South Indian market with IEMalayam.com.
About Indian Express Digital:
With an audience of 80 million unique monthly users, Indian Express Digital is one of India’s leading digital publications. As part of The Indian Express Group, IE Digital is committed to journalistic excellence and credibility in news reporting. This focus on delivering well-researched, accurate news stories has made IE Digital the fast growing and second-largest digital media group in the country. The group properties are driving excellent engagement on social platforms with social base of 25 million and social reach of more than 100 million per month.
Its flagship portal, www.indianexpress.com, is the fastest growing website in India covering the latest news on politics, sports, business, technology, entertainment and lifestyle. Its Marathi news online portal, www.loksatta.com, has been the undisputed leader in the region’s vernacular media consistently. IE Digital’s finance-focussed offering, www.financialexpress.com, is the No.2 in the business and financial news portal in India. Its Hindi news portal, www.jansatta.com, has also been registering continuous growth for past few months. Recently launched products – inuth.com, techook.com and iemalayalam.com has also been witnessing tremendous growth both on web and social.
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