· Red FM Launches BDM (Bollywood Dance Music) with DJ Chetas
· Tune in every Saturday between 9 p.m. and midnight to a zestful dance music playlist
National 18th March: Red FM, India’s leading radio station launched a new show to tackle their listeners’ Saturday night woes. BDM (Bollywood Dance Music) with DJ Chetas has been launched across 21 markets (Delhi, Mumbai, Kolkata, Pune, Nasik, Aurangabad, Nagpur, Ahmadabad, Vadodara, Rajkot, Jaipur, Jodhpur, Allahabad, Lucknow, Kanpur, Varanasi, Bhopal, Indore Jabalpur, Jamshedpur, Bhubaneshwar) and will be aired between 9 p.m. and 12 midnight every Saturday. That’s not all; Red FM listeners will even get to listen to exclusive mixes by the talented DJ.
DJ Chetas is well renowned in the country for his spectacular mash-ups and is extremely popular with youngsters. His popularity grew with the mash-up trend in the country and he continues to be a known name as far as Bollywood music is concerned. BDM is Red FM’s endeavor to entertain all those people who like to sit at home on a Saturday night be it with friends or family and all those other people who spend most of their time trying to get from one party to the other on Saturdays.
Talking about the show, Nisha Narayanan, COO, Red FM said, “India in three words is cricket, cuisine and cinema. And that RED FM believes in ‘Bajaao’ing Bollywood in more ways than one, needs no telling. So in that sense, ‘BDM with DJ Chetas’ is not just a new show or a smart pun; but rather the essential nutrition of rhythm and beat. For the young-at-heart to shake a leg and get the groove. DJ Chetas is a zillion college fest senior, while RED FM has an umpteen station frequency muscle… Together we are for all of those who want to make their weekends, one big house party! And while all our listeners put on their dancing shoes, RED FM and DJ Chetas will be stacking together a rocking playlist. That’s our promise.”
DJ Chetas adds his enthusiasm, “This is my dream project, I’ve been wanting to do this since a long long time and to see it finally come together with RED FM is an unbelievable feeling! As a DJ I want my music to be heard by everyone in each city in the country and there’s a lot of places where I can’t perform or where the internet isn’t well penetrated however RED FM is pretty much available everywhere, I can now make millions of Indian’s dance to the same beat at the same time! Through this show I’m going to be playing all of my exclusive music ONLY for the RED FM listeners!”
Make your Saturday night happening from the comfort of your home. Bajaate Raho!
About 93.5 Red FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are Red Fm. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at Red FM we always speak up for the right, for the people.
Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently, we don’t follow the herd and it’s testament to the fact that Red FM boasts of over 169 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.
It’s our constant endeavor to unbox the brand Red FM and take it far and wide amongst the listeners and so we have successfully established our independent vertical extensions RED Mobile, RED Live, RED Digital which endorses the same brand language.