Renault India undertakes an aggressive after-sales, service approach as it expands its product portfolio

Posted by: at 3/20/2017 05:44:00 am


Launches end-to-end seamless brand ownership experience for its customers

Chandigarh, March 20, 2017: Renault India, one of the fastest growing automotive brands in India, has embarked onenhancing its innovative after-sales and service initiatives along with its robust portfolio offerings to provide and end-to-end seamless brand ownership experience to its customers.While expanding the product portfolio will be pivotal as part of Renault’s long-term commitment to India, Renault wants to carve a niche for itself by making after-sales and service experience akey differentiator in the Indian automobile landscape.


As a customer-centric company, Renault has a clear-cut strategy to enhance the customer brand experience, with several unique and pioneering customer oriented activities.In order to strengthen the bonding with the customers as well as sustain their loyalty, Renault India’s slew of quality service offering to its customers, provides a superlative brand experience from the first point of contact to test drive, delivery and after-sales service.The initiatives are aimedat strengthening the overall service efficiency with faster turnaround time, online quotations and appointments, transparent communication enabling complete peace of mind to the customers.To that effect, the company has introduced a slew of unique initiatives includingWorkshop on Wheels (WoW), Renault SECURE, Renault ASSIST,Renault Finance,Renault Assured,customer apps and regular customer service camps.

As Renault’s segment defining products started gaining popularity in mini metros and Tier II cities, Renault launched a unique door-step service facility for its customers ‘Workshop on Wheels’ (WOW)in 2016 to facilitate the servicing of Renault vehicles, even in the remotest areas across the nation. Renault’s ‘Workshop on Wheels’ is fully equipped and can perform 80% of workshop operations including all maintenance services and minor repairs. This innovative concept received an overwhelming response. In 2017, Renault plans to launch this innovative door step vehicle service facility to 18 more cities from 25 in 2016, whilst expanding this facility to mini metros.

In the automobile industry, there is a direct correlation between the quality of after-sales service and customers’ intent to repurchase. Theunwavering focus on customer is the moment of insight which is really important in terms of building a robust after-sales and service strategy. Brands can inspire repeat purchases by providing superior after-sales service and can potentially outrival well-established brands in the market. Keeping this in mind, Renault is offering a host of customer-friendly serviceinitiatives to fortify both customer loyalty and retention.

Renault Financeis the in-house financing arm of Renault whichspecialises in developing smart, practical and innovative ways to finance Renault customers. It offersa vast range of financial products guaranteeing flexibility, security, increased coverage and schemes easing out the purchase experience of the customer.Renault Assured, a retail motor vehicle insurance program is to facilitate the customers with insurance solutions through the choice of empaneled insurance companies using an insurance broker. The customers stand to gain cashless claims facility at 231 number of Authorized Service Centers across the country, coupled with transparent and hassle free transactions. Renault SECURE is a unique offering including Extended Warranty & Road Side Assistance of all Renault Cars.Renault SECURE is the best-in-class offering in the industry which can be proved by the number of customers who opted to get into this program.This distinctoffering from Renault has the industry highest penetration where 67% of the customers opted forthis and got benefitted.Renault ASSISTis an exclusive Road Side Assistance Programme and is designed toenhance the customer’s ownership experience. It ensures that customer gets immediate and hassle free service in the event of vehicle immobilisation due to mechanical breakdown/accident.

Renault India has also introduced tyre business in the workshops, offering a one stop shopping experience for its customers. Leading tyre manufacturers like Bridgestone, Goodyear and JK tyres will be Renault's aftermarket tyre suppliers. This will further help Renault to retain the customers.With the launch of IXELL (under the brand name IXELL Hydrominum) in December 2016, Renault India has become the 1st automobile OEM in India to market ‘environment’ friendly paints to its dealerships which also re-affirms Renault’s commitment to the environment.

Besides this, Renault has been regularly conducting free service camps for its customers along with a host of other value-added benefits at discounted rates to make an unparalleled brand ownership experience.All these novel after-sales, service initiatives of Renault are testimonies of providing utmost customer satisfaction as it embarks on a new phase of growth.

Driven by Passion for Innovation, Renault has undertaken many first-of-its kind customer-oriented initiatives in the industry like the KWID APP. Apart from bookings in Renault India showrooms, Renault has always come up with APP based booking whenever it has launched a new product or an upgrade. Bookings through app have been instrumental in getting Renault good number of queries and actual bookings. Since the KWID’s launch in Sep 2015, Renault receivedclose to 22,000 bookingsjust through the mobile app alone. Similarly, the idea behind the booking of KWID through Paytm applast year was to maximize Renault’s reach in the digital space and improve consumer engagement by being available on just a click. Renault has received about1000 bookings for the Renault KWID through Paytm so far.Also, the SmartDrive app is a special and value-added feature available only in the DUSTER ADVENTURE edition. It feeds live data to the smartphone via a Bluetooth dongle, allowing the driver to record the fastest 0 to 60kmph time, overspeeding warnings if the driver is crossing the limits. In addition, it maintains a record of all trips, helps customers analyse them and allows to scan and save important documents.


ABOUT RENAULT 

Renault India Pvt. Ltd. is a fully owned subsidiary of Renault S.A.S. France. Renault India cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Currently, Renault India also has a widespread presence of more than 270 sales and 230 service facilities across the country with benchmark sales and service quality.

Renault India’s product line up and services have seen strong recognition among customers and industry experts alike, winning more than 60 titles, including 31 accolades for Duster as well as awards for Pulse and Scala, making Renault India one of the most awarded automotive brands in a single year in India. The Renault KWID has already bagged 32 awards, which include 10‘Car of the Year’ Awards.


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