Roca brings together the future and the past to its stand at ISH

Posted by: at 3/15/2017 12:18:00 am


Roca Bathrooms exhibiting at ISH 2017, Germany with ‘Roca Mall’.


15th March’17: In the year of its centenary, Roca attends the ISH fair in Frankfurt with a new concept of stand, the Roca Mall, a modern shopping centre with over 1000 m2 that puts together the history, the present and the future of the brand through its different collections and products.


Roca brings together the future and the past to its stand at ISH
 Beyond Collection

Roca brings together the future and the past to its stand at ISH
 Carmen Collection

Roca brings together the future and the past to its stand at ISH
 In Wash

Roca brings together the future and the past to its stand at ISH
Inspira Collection

Beyond and Carmen. Looking towards the coming years while praising 100 years of history.

With the future in mind, Roca presents an exclusive vitreous china collection for those in the search for the extra mile. Beyond is an urban proposal with sophisticated solutions for basins shaped by Roca’s new material, Fineceramic®, and the latest technologies in the design of bathroom products. On the other side, Carmen pays tribute to the past with the redesign of an iconic model from Roca’s centenary history. The classical Carmen washbasin is coming back with a vintage style to become a new complete bathroom collection with the most advanced features such as rimless toilets.


In-Wash® and Inspira. A smart present dedicated to individualization and user experience. The Roca Mall also displays the most successful latest launches of the company. In-Wash®, the Smart Toilet,

featuring the most advanced technology with a universal design and a user friendly interface. And Inspira, the ceramic and furniture collection that provides inspiration for bathroom projects with its three design lines that allow individual configurations of the bathroom according to each user’s style.


Armani/Roca. A room for exclusivity.

Exclusivity also has its room at the Roca Mall with Baia, the new Armani/Roca collection presented in premiere at ISH 2017. With these new designs, Giorgio Armani once again shows his commitment to

promoting comfort and wellbeing, expressing his vision of the bathroom environment through a combination of elements that allow maximum flexibility and adaptability. The aesthetic intentionally references the past but the retro styling is brought up to date by being interpreted in a modern manner and the incorporation of avant-garde technology. The result is a new versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani’s well-known design philosophy.


About Roca

Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in GavĂ  (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents.



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