Vans Showcases Breadth of Classics Collection and Honors its Five Footwear Icons
Not Just One Thing Campaign Comes to Life through Visual Style Guide
New Delhi, 21 March 2017 – With more than 50 years of “Off The Wall” design heritage, Vans honors the legacy of its five Classic icons – Authentic, Era, Old Skool, Sk8-Hi and Classic Slip-On – showing the original action sports brand is Not Just One Thing. This latest campaign and video highlights Vans’ Icons through a compilation of images bringing to life the creative spirit that has connected Vans with artists, athletes, musicians and designers for decades.
When Vans opened for business in 1966, Paul Van Doren’s promise was to provide affordable, quality footwear for all. The original footwear model, the Authentic, was quickly enhanced to meet the demands of skateboarding as skaters of the Dogtown era adopted Vans’ sticky waffle sole to carve and surf the pavement. That organic partnership with those early innovators brought forth the introduction of the Era, Old Skool, Sk8-Hi and Classic Slip-On. These five silhouettes remain in the line today and are the DNA to the thousands of styles that have been designed and released since 1966.
The Authentic, Era, Old Skool, Sk8-Hi and Classic Slip-On serve as a blank canvas that transform within an individual’s creative self-expression. Whether it’s skateboarding, exploring, sketching or just showing off your personal style, Vans Classic Icons live through all forms of creativity. Those who live and wear Vans Classics are Not Just One Thing.
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates nearly 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.
Vans, “Off The Wall” Since ’66