Amazon Launches the New Fire TV Stick with Voice Remote in India

Posted by: at 4/19/2017 02:24:00 am


Simple and easy to use – just plug it in and start streaming movies, TV shows and music within minutes; Fire TV has a powerful quad-core processor, fast Wi-Fi, and includes a voice remote to search for Amazon Video content using only your voice – all for just ₹3,999

View popular Bollywood, Hollywood, Amazon Originals, sports, news, and kids content with access to Amazon Prime Video, Hotstar, Eros Now, Voot, Airtel Movies and more

Releasing today exclusively on Prime Video, the animated prequel to the most anticipated movie of 2017 – Baahubali: The Lost Legends, made by S.S. Rajamouli, best watched on a big-screen TV with the Fire TV Stick

Customers who purchase a Fire TV Stick and sign up for an annual Amazon Prime membership will receive a 499 credit to their Amazon Pay account as an introductory offer

For a limited time, customers who purchase a Fire TV Stick can enjoy free data from Airtel and YOU Broadband for worry-free streaming

Amazon Launches the New Fire TV Stick with Voice Remote in India


Mumbai April 19, 2017 – Amazon today launched the Amazon Fire TV Stick with Voice Remote in India. Fire TV Stick is the powerful streaming media device that plugs into an HDTV and lets customers access thousands of movies, TV shows, apps and games. It comes with a quad-core processor and fast Wi-Fi for great picture quality. The only streaming media stick with a voice remote, Fire TV Stick makes it easy to search Amazon Video content using just your voice and offers spoken language support for Indian customers in Hindi and English. Amazon also announced the release of three new titles on Prime Video, exclusively for Prime members and available on Fire TV Stick – Baahubali: The Lost Legends – based on one of 2016’s highest grossing movies, Oscar winner Suicide Squad, and a stand-up comedy special by Kenny Sebastian. The all-new Fire TV Stick is available from www.amazon.in/firetvstick and select retailers across India for just 3,999 (including tax).

“Fire TV Stick offers access to a vast selection of movies and TV shows, popular apps, and features designed specifically for customers in India including powerful voice search for Amazon Video titles in Hindi and English,” said Marc Whitten, Vice President, Amazon Fire TV. “Fire TV Stick also offers Data Monitoring and other features to help customers in India get the most from their data plan and stream more content using less bandwidth.”

As an introductory offer, customers who purchase a Fire TV Stick by May 31, 2017 and subscribe to an  annual Prime membership will receive a 499 credit back to their Amazon Pay balance. With Amazon Prime, customers have access to free and fast delivery on eligible items, and access to Amazon Prime Video, which has the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, popular Indian and international kids’ shows, award-winning Amazon Original shows and, coming soon, original Indian shows with top talent and filmmakers. Existing Amazon Prime members who purchase a new Fire TV Stick are also eligible to receive this credit for a limited time.

“We started Prime with unlimited fast delivery and then added unlimited access to Prime Video at no additional cost. Now, Fire TV Stick transforms TV viewing and makes the Prime experience even better,” said Amit Agarwal, Senior Vice President and Country Manager of Amazon India. “Customers can now instantly stream their favourite movies and TV shows right from an HDTV, and easily find new content using just their voice.”

With the Amazon Fire TV Stick, customers can access an on-screen experience that makes finding what to watch next even easier and more enjoyable. It offers a cinematic experience, delivering video trailers and content screenshots to help customers discover content easily. The customisable apps list on the home screen shows the best viewing options and offers apps and channels based on specific customer preferences. Other Fire TV Stick with Voice Remote features include:

Great content selection — With thousands of movies and TV episodes, sports, news, music, and games, it’s easy to find great content on Fire TV Stick from Amazon Prime Video, Hotstar, Eros Now, Voot, Airtel Movies and more. Amazon Prime Video offers Prime members in India the largest selection of new releases from Bollywood and regional Indian blockbusters like Ae Dil Hai Mushkil, Befikre, Kabali, Shivaay and Theri, Hollywood movies like Suicide Squad, Batman v Superman, and The Legend of Tarzan, popular US TV shows like Vampire Diaries, Mr. Robot, 2 Broke Girls and Two and a Half Men,  kids’ programming like Chhota Bheem and Shin Chan, and Amazon Original Series like The Man in the High Castle and The Grand Tour.

Effortless setup — Plug the Fire TV Stick into an HDTV, attach the power cable, connect to Wi-Fi, and start streaming in minutes. Customers can find their favourite content using the voice remote, or discover more to watch with personalised recommendations right from the home screen. The Fire TV Stick is also portable, making it easy for customers to take it almost anywhere and watch all their favourite content away from home wherever an HDTV and Wi-Fi connection are available (some content not available in all countries).

Simple and Easy to Use — When purchased on Amazon.in, the Amazon Fire TV Stick comes automatically pre-registered so customers can immediately get started. No complicated set-up, no hassle — just plug it in and start watching.

Instant Streaming with ASAP — Enjoy videos that start immediately. Based on a customer’s Watchlist and recommendations, the Advanced Streaming and Prediction (ASAP) feature predicts the movies and TV episodes customers want to watch and prepares them for playback before they even hit play. The predictions get better over time, which means that the more customers stream the better their Fire TV Stick will be able to predict what they want to watch.

Data Monitoring — Fire TV Stick allows customers in India to better manage their broadband use and data consumption. Using the data monitoring feature on Fire TV, customers can select their preferred viewing quality to help manage data use, and configure their Fire TV Stick to alert them before data use exceeds their preset limit.

Instant and accurate voice search in Amazon Video — With accurate voice search, the Fire TV Stick with Voice Remote responds instantly and lets customers easily search for Amazon Video content using their voice. For customers in India, voice search on the Fire TV Stick supports both English and Hindi.

Parental Controls — Fire TV Stick offers parental controls settings to help ensure a safe viewing experience for children. Customers can use the remote to set an access PIN to restrict access to mature content. All movies and TV shows in the Amazon Prime Video catalog as well as apps from the Amazon Appstore come with maturity ratings by age group.

Stunning video quality — With an ultra-fast quad-core processor and support for 802.11ac MIMO Wi-Fi, customers can rely on fast, fluid performance without buffering. Fire TV Stick with Voice Remote also offers support for High Efficiency Video Codec (HEVC), giving customers more 1080p HD streams from their existing Internet connection.

As a limited time offer, customers in India will receive up to 100 GB of free data on Airtel Broadband and 4G home Wi-Fi  devices, valid for three months from the time of activation; up to 240 GB of free data from YOU Broadband; six months of unlimited ad-free music streaming from Gaana; a three month free premium video membership from Eros Now; and one month of ad-free streaming from Voot and Voot Kids.

The all-new Fire TV Stick is available from www.amazon.in/firetvstick and select retailers across India including Reliance Digital and Croma for 3,999 (including tax).



About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. 


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