The Coca-Cola India Foundation has taken up water projects to help farmers in Madhya Pradesh.
Coca-Cola India Water Projects to help farmers in Madhya Pradesh
The Coca-Cola India Foundation has successfully completed 27 water replenishment projects so far, benefitting over 500,000 villagers throughout India. These water replenishment projects have helped the people in accessing water and earning their livelihood. It has also created a huge storage potential for future use thereby making it sustainable.
Himanshu Thapliyal, Programme Manager, Coca-Cola India Foundation said, “ Partnering with Haritika, a non- government organization, we have implemented an integrated project, in Patna village of Chhatarpur in the Bundelkhand region of Madhya Pradesh which is around 80km from Khajuraho. Also, we are currently working on watershed project in the Tirunelveli district of Tamilnadu. ”
Addressing the media, Avani Mohan Singh, Chief Foundationary, Haritika said, “ Farming in over 200 acres have begun after the construction of check dam, ponds and bore wells in these areas. Orchards for guava, mango and gooseberry, and vegetable farms have been developed in Patna village, Chilli is an inter crop.”
“The villagers also used to collect Mahua flowers that had fallen from the trees and sell it them to traders. The flowers are used for making a locally-consumed alcoholic beverage. The Mahua flower also has some medicinal value and some drug firms buy them," he added.
The Coca-Cola India Foundation provides funds to NGOs, beneficiary organisations and cooperatives for sustainable development projects relating to water, the environment, healthy living and social issues.
Mr Thapliyal said, ”In the past 10 years, we have funded over 150 check dams in the areas where we have watershed programmes and have covered around 540 villages. About 80 per cent of our water projects are in Rajasthan and the Bundelkhand region."
The vegetable farms have immensely developed in Patna village, making an increase in income and productivity to farmers and their families.
“The production has increased drastically after the project was initiated. I could now grow more crops whereas earlier it was difficult to even grow a corn. Due to this, the income has also grown. The village youth are now staying and are not migrating” said a villager.