DISCOVERY ANNOUNCES TWO NEW DIGITAL PARTNERSHIPS IN ASIA

Posted by: at 4/26/2017 01:37:00 am


DISCOVERY ANNOUNCES TWO NEW DIGITAL PARTNERSHIPS IN ASIA
- Content partnership with VS Media to launch short-form digital video content brand called TAN BA

- Commercial deal with TABILABO to launch first premium video advertising solution in Japan across both digital and linear platforms

New Delhi, 26 April 2017: Discovery Networks Asia Pacific today announced two new partnerships across Asia, with VS Media – a top MultiChannel Network (MCN) that super-serves digital natives in Greater China with more than 120 million subscribers and 320 million video views a month, and Tabilabo– one of the leading and rapidly growing digital media businesses in Japan.

These initiatives are in keeping with Discovery’s ambitions to transform and accelerate its big growth across Asia Pacific, by providing access to amazing content that is being truly customised for “mobile-first” millennial audiences.

Last August Discovery took a minority investment in VS Media. Together, they are now launching TAN BA, a unique digital brand solution specifically targeting millennials, that make up over a quarter of the Chinese population. TAN BA aims to deliver smart entertainment through highly customised short-form video content that stimulates curiosity and new learning every day. Content is sourced exclusively from Discovery’s extensive global catalogue and localised by VS Media to deliver an unrivalled short-form, digital-video solution with a multi-genre focus including Health & Wellness, Science & Technology, Travel & Lifestyle, Art & Fashion, History, and Nature. These specially crafted videos will be distributed across the most popular online / social platforms in China including Bilibili, Eyepitizer, Meipai, Miaopao, Pear Video, Penguin, QQ, Toutiao, WeChat, Weibo, and Youku as well as Facebook and YouTube across other markets in Asia.

Established in 2014, TABILABO is a rapidly expanding digital media business, which has over nine million monthly active users and delivers high quality lifestyle-centric content. TABILABO’s proven expertise in creating content that engages audiences across social and mobile platforms. The partnership between Discovery and TABILABO includes a commercial agreement that will enable collaboration to bring solutions to advertisers to reach their desired audience via true 360 opportunities across linear, digital, and on social platforms leveraging TABILABO’s innovative advertising technology and formats, and Discovery’s world-class stable of advertisers.

“I am thrilled to officially launch the first of many exciting initiatives with Discovery. Tan Ba delivers unique, highly engaging and truly compelling content in a breakthrough format – that has been developed with our local creators and designed specifically for digital savvy, millennial audiences,” said Ivy Wong, Founder & CEO, VS Media. “During beta testing, Tanba generated over 120 million unique views in less than a month with no marketing at all. The average views per video exceeded 2 million.  This is exciting, especially as we look to create new engagement opportunities for audiences and our valued sponsor communities.”

Shotaro Kushi, CEO, TABILABO said, “We are thrilled to partner with Discovery Networks to launch the industry’s first premium video advertising solution across both digital and linear platforms. Through this endeavor, we will be able to drive higher engagement amongst Japanese audiences by focusing on media brands and world-class content quality that cannot be realized only with digital–targeted marketing alone.”

“These exciting digital-first initiatives are the first steps in Discovery’s long-term strategy to accelerate our growth in Asia with digital at the core,” said Arthur Bastings, President & Managing Director, Discovery Networks Asia Pacific. “We are deeply committed to engaging more viewers across more screens than ever before, building our presence on new platforms and attracting young passionate communities that advertisers want to reach with unique branded content opportunities through VS Media and TABILABO’s extensive networks and strong base of millennial audiences.”

About VS MEDIA Group
VS MEDIA is the next generation media network built by young creative talent across Greater China who are living and breathing a digital lifestyle. VS MEDIA is the first multi-channel network (MCN) to focus on Chinese content. It enables aspiring talent by providing them professional tools to develop, market and monetize their original content. From offering direction and support for cross-marketing, social media and search optimization, to providing production facilities and funding and cultivating new IPs, VS MEDIA is the first locally-driven content creation service that specializes in connecting Asia’s most influential creators with the world’s biggest and best brands. For more information, please visit www.vs-media.com.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.

About Discovery Networks Asia-Pacific
Discovery Networks Asia-Pacific, a division of the number-one global entertainment company Discovery Communications, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 15 brands. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage viewers across the region. The network’s 15 brands reach 902 million cumulative subscribers in 38 countries and territories with programming customised in 14 languages and dialects.


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