Good Earth ushers in an Indian Summer with Sustain Collections

Posted by: at 4/25/2017 03:00:00 am

S U M M E R  B R E E Z E
Good Earth ushers in an Indian Summer with Sustain Collections

Reinstating thought leadership in reviving Indian textiles, India’s leading design and apparel house - Good Earth celebrates indigenous fabrics in elegant silhouettes with their refreshing summer collections of Sustain. The collections aim at reviving and sustaining India’s timeless craft traditions and legacy of luxury design to bring them into a contemporary life.

The Sustain summer collections are all unique in their own way. Each design tells a story and each story takes you on a journey of discovering crafts and celebrating Indian textiles. The collections flaunt versatility, effortlessly translating looks for every time of the day and every occasion. Setting elegant trends for day wear and evening wear, Good Earth’s Sustain recreates the appeal of an era where restraint and refinement defined true luxury.

“Rozana” shines with beautifully tailored classic handloom Khadi in mogra and natural dyed indigo, madder and charcoal for relaxed, every day wear that can be styled in multiple ways. Rozana celebrates Indian textiles and natural dyes in a relaxed aesthetic, helping  one incorporate natural fabrics and handloom in everyday life.

Celebrating the high summer in tones of Mogra, the “Kaavi Collection” combines the diaphones - chanderi and cotton Khadi with textural tonal detailing. A classic blend of white and neutral tones, the collection offers garments that complement both day as well as evening looks. Creating their surprise surface ornamentation, the silhouettes are easy lounge cuts making them perfect for the season.

Inspired by the minimalistic layering of juxtaposition in traditional Haiku, Good Earth presents their new “Haiku of the Ren” Collection, setting the Oriental trend for contemporary day wear. This essence has been captured by the use of clean & easy silhouettes along with a play on form and detail. A color palette of soft lotus pink (ren) and off-white in gauze, khadi and crinkled modal is layered and coordinated, thus, reflecting a classic minimal aesthetic.

“Najma” meaning the wandering star, comprises of light summer fabrics of Ikkat, Pochampalli Silk and Malmals, appliqu├ęd with a bunch of bright-hued roses and celestial stars. The collection incorporates lightweight serene day kurti and scarves along with statement patchwork jackets that celebrate spring in style. Designed for the quintessential nomad, Najma beautifully highlights the layering trend to stylize any look.

Sustain’s summer collections offer a unique perspective on key trends of the season while reinstating the brand essence of creating timeless, elegant garments that are luxuriously designed and that celebrate Indian crafts, fabrics, colors and techniques.
   

The price of the Collections ranges from:
Rozana - INR 3,800 to INR 11,500
Kaavi – INR 4,500 to INR 15,000
Haiku of the Ren – INR 4,500 to INR 9,500
Najma – INR 1,800 to INR 9,500

The collection is now available Good Earth Shops and Web boutique
Haiku of Ren
 Haiku of Ren
Haiku of Ren
 Haiku of Ren
Kavi
 Kavi
Kavi
 Kavi
Najma
 Najma
Najma
 Najma
Rozana
 Rozana
Rozana
 Rozana
Rozana
Rozana



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