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Parryware boosts Shop in Shop concept in Southern Market!

Parryware boosts Shop in Shop concept in Southern Market!

New Delhi, 17 April 2017: Parryware, India’s leading manufacturer of bathroom products, from the house of Roca Bathroom Products announced its association with Shankara Building Products, one of India’s leading organized retailers of home improvement and building products in India. Catering to a large customer base, its retail operations are strategically suited to benefit from growth in housing demand, a large market for home improvement, and increasing customer involvement in home solution decisions which have created a need for organized specialty home improvement and building product stores.

Building on the shop in shop concept, Parryware is on a spree to widen distribution network across India, eyeing to boost sales and strengthen its presence in Southern India. Brand Roca from the same group has already executed shop in shop concept by showcasing vast range at Shankara flagship store in Infantry Road Showroom, Bengaluru. As a part of this exclusive tie-up, a dedicated section showcasing a range of Parryware products would be soon displayed at all upcoming showrooms of Shankara across Karnataka and few locations in South India to start with.

These would include complete bathroom offering from Parryware including WCs, basins, showers, faucets, et al. Delivering contemporary and youthful bathroom solutions in India, Parryware products meet the standards of the highest quality. The brand has many firsts credited to it including the launch of exclusive colour range and green faucet ranges conforming to the norms required for smart cities.

 Commenting on this association, Mr. KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “We are excited about this partnership and are looking forward to meeting the needs of the customers pan India. The rising aspirational middle class and an affluent segment in tier 2 and 3 cities are the ones driving the sale of bathroom ware across India. The market has grown consistently in double digit over the last few years which has prompted us to look at aggressive growth plans in Southern India. For us, our products have always enjoyed strong customer affinity which has propelled us to further expand our reach through Shankara Building Products, bringing the finest in sanitaryware and bathroom fittings. This tie-up will ensure that customers have easy access to our brands, products and services.”

Shankara Build Pro runs a strong network of 107 stores spread across 9 states, targeting high end-user segments in urban and semi-urban markets through its multi-channel sales approach, supply chain and logistics capabilities.

Parryware has already executed shop in shop concept in Mumbai, Kolkata, Bangalore, Hyderabad and Noida with an exclusive tie up with Home Town. Parryware currently enjoys a strong network presence with 7500 dealers and retailers and an exclusive Display studio in Gurugram, Delhi NCR.

About Parryware

Parryware, India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, and became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.

Relaunched into a new avatar in 2015, Parryware continues to hold the title, ‘Superbrand’ for the year 2014-15.  Parryware, with its more than 60-year heritage, has firmly positioned itself in the market with its seven manufacturing units strategically located across the country and with a presence in several overseas markets. Brand’s strong foothold in the market has been testified by coveted titles such as ‘Trusted Brand’ (received in 2012, 2013 & 2014), ‘Super brand’ (in 2007 & 2015) & ‘Powerbrand’ (in 2010-11) and many prestigious endorsements from the leading International quality certification authorities. True to its legacy, Parryware continues to progress from strength to strength and charter ahead as a provider of complete and contemporary bathroom solutions for India. For more information -

About Roca Bathroom Products Pvt Ltd

Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit