Parryware inaugurates first Exclusive Showroom in Ahmedabad

Posted by: at 4/27/2017 06:08:00 am
Parryware inaugurates first Exclusive Showroom in Ahmedabad



Ahmedabad, 27th April’17: Parryware, India’s leading manufacturer of bathroom products, from the house of Roca Bathroom Products, recently inaugurated its first exclusive showroom in Ahmedabad. Set up in collaboration with channel partner Shreeji Enterprise, the showroom is located on Riviera Arcade. It showcases a wide range of Sanitaryware, Faucets, Bathroom Furniture, Plastic Cisterns, Plastic seat covers et al. The store was inaugurated by Mr. KE Ranganathan, MD, Roca Bathroom Products Ltd. In Gujrat, Parryware currently operates through 200 retailers and 15 dealer partners.

Speaking on the occasion, Mr. KE Ranganathan, MD, Roca Bathroom Products Pvt Ltd said, “We are delighted to open an exclusive showroom in Ahmedabad with Shreeji Enterprise.  This helps us gear up for the future to keep pace with the infrastructural developments in the city leading to greater demand for bathroom products. Gujarat is a 100 crore plus market and has witnessed a positive shift to organized segment in last ten years. The market has grown consistently over the last few years in Ahmedabad and we are confident that the consumers will be inspired to transform their bathrooms with easy access to a wide range of bathroom solutions from Parryware. We plan to have exclusive Parryware Stores in other cities of Gujrat as well like Baroda, Surat and Rajkot. We are aiming to continue to grow at 30% annually for the coming years to be among the top three in Gujarat State.”

In addition to increasing its presence through an exclusive showroom, Parryware is on a spree to widen distribution network across India, eyeing to boost sales and strengthen its presence across the country through its Shop in Shop model with Shankara flagship. Parryware has already executed shop in shop concept in Mumbai, Kolkata, Bangalore, Hyderabad and Noida with an exclusive tie-up with Home Town.
Delivering contemporary and youthful bathroom solutions in India, Parryware products meet the standards of the highest quality and promise 24/7 customer care service. The brand has many firsts credited to it including the launch of exclusive colour range and green faucet ranges conforming to the norms required for smart cities.
About Parryware
Parryware, India’s leading manufacturer of bathroom products, originated from EID Parry, one of the country’s oldest and most reputed business entities. In 2006, it entered into a joint venture with Roca Corporación, Spain, and became a Roca Group subsidiary in 2008 and turned into a wholly-owned subsidiary of the Roca Group in 2011.

Relaunched into a new avatar in 2015, Parryware continues to hold the title, ‘Superbrand’ for the year 2014-15.  Parryware, with its more than 60-year heritage, has firmly positioned itself in the market with its seven manufacturing units strategically located across the country and with a presence in several overseas markets. Brand’s strong foothold in the market has been testified by coveted titles such as ‘Trusted Brand’ (received in 2012, 2013 & 2014), ‘Super brand’ (in 2007 & 2015) & ‘Powerbrand’ (in 2010-11) and many prestigious endorsements from the leading International quality certification authorities. True to its legacy, Parryware continues to progress from strength to strength and charter ahead as a provider of complete and contemporary bathroom solutions for India. For more information - www.parryware.in

Parryware inaugurates first Exclusive Showroom in Ahmedabad


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