15th April, 2017, Hyderabad: India’s leading fashion brand Max Fashion, today unveiled its Summer 2017 Lookbook and Collection at their new store in Himmayat Nagar, which is the largest Max store in Hyderabad. Actress Sreemukhi unveiled the Lookbook followed by a fashion show which featured models showcasing the diverse styles from the collection. The showstopper Sreemukhi blazed the ramp wearing garments from the summer collection.
Talking about the summer collection, Sreemukhi said, “I am looking forward to spend my summer wearing the new collection from Max Fashion. Be it office wear or party wear, there are some extraordinary styles in a very affordable range. Now, I can step out anytime without having to worry about the extreme heat.”
“Our latest summer collection from Max Fashion is breathable, lightweight and exceptionally comfortable. From Kids to Adults, the range of styles available are so stylish that one can easily flaunt at any time of the day,” said Satish Puranam, VP, Business Development, Max Fashion.
So what are you waiting for? Get over your spring wardrobe and embrace the biggest fashion trends of summer 2017, from the leading fashion brand Max.
Highlights from the Summer Range:
Lots of colour, bold tropical prints, beautiful floral designs, fringes, beaded embroidery and tribal tassels, reminiscent of beach holidays on sun soaked islands and exotic African safaris
Styles include scarf print kimono sleeve tops, peasant tops, cold shoulders and loose knit kaftans
Colour trends - soft blues, garden tones, pastel shades of pink-rose water, khaki and olive
Traditional Indian block prints inspired by Jaipur’s famous blue pottery, with a colour palette of blue & white with a dash of lime to one of India’s oldest patterns the Ajrakh print
Jamdaani weaves and Chikankari embroidery find contemporary expression in kedio tops, over-layers, dresses and tunics
Styles include placement prints, cross stitch embroidery, mirror embroidery and tie-dye
Colours range from soft neutral Aruba blue to coral and lime with hints of fuchsia
An urban collection inspired from various walks of life
Styles range from double flap pocket safari shirts in linen blends, resort collar linens, pleated chinos, and long line shirts to boxy fit graphic tees, tattoo inspired graphic tees and over dyed vintage polo necks
Fabric sees denim playing a key role along with washed out jerseys and jacquard patterns
The colour palette is trendy monochrome, with shades of ecru & beige, extending to khaki, camel and tobacco with ink blue forming the accent
With the recurring theme of summer fun running through the collection, there are florals & denims for girls and animal inspired geometrical tropical motifs for the boys
For girls, styles range from cold shoulder tops and Aztec printed skirts over sequined tops
Prints vary from cute tropical beach prints to flamingos, cactus, toucans and birds of paradise inspired graphics on printed lace and mixed florals along with mosaic pattern inspired prints on denim
Boys collection features ombre dyed tees, printed polos, structured knits and glow in the dark tees
Print styles include monkeys, hippos, lions and tiger graphics with geometrically inspired tropical motifs like tonal palm leaf all over prints
Colour trends – pool blue and yellow with vibrant stripes and placement prints inspired by sea animals
A promise of an adventure inspired range from Max this summer!
About Max Fashion:
Max is a leading fashion brand, now available online at MaxFashion.com and on Android & Iphone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 350 stores across 16 countries and in India, Max has more than 160 stores across 60 cities. The brand plans to have 200 stores in India by the end of 2017.