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The Most Eligible Bachelor In The World Is On Tinder And He’s Looking For Love

The Most Eligible Bachelor In The World Is On Tinder And He’s Looking For Love

Nairobi – April 25, 2017… The Ol Pejeta Conservancy has partnered with Tinder, the world’s leading social app for meeting new people, to launch a new campaign to raise awareness about  ‘The Most Eligible Bachelor in the World’ - Sudan the white rhino, literally the last of his kind.. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction.

Sudan is not only The Most Eligible Bachelor, but he is also one of the most protected males on the planet, surrounded by armed guards. He is, most literally, one of a kind. Sudan lives his bachelor life at the Conservancy, with the two female rhinos, Najin and Fatu. They have been unable to breed naturally due to a range of issues including old age. However, there are 17,000 other potential female white rhino suitors.  Enter Tinder.

The Most Eligible Bachelor In The World Is On Tinder And He’s Looking For Love

The Most Eligible Bachelor In The World Is On Tinder And He’s Looking For Love

Sudan will be on Tinder beginning on April 25th.

We partnered with Ol Pejeta conservancy to give the most eligible bachelor in the world a chance to meet his match,” said Matt David, Head of Communications and Marketing at Tinder. “At Tinder, we believe that the people we meet can change our lives.  I would not be surprised if Mr. Sudan turned out to be one of our most Right Swiped users.

The Conservancy aims to raise the funds to complete ongoing research into Assisted Reproductive Techniques (ART) by a consortium of institutions. Once perfected, this technology, in particular In vitro fertilization (IVF), will aid to achieve successful pregnancies to gradually build up a viable herd of northern white rhinos. If successful, this will be the first time for scientists to carry out artificial reproduction in rhinos.

Richard Vigne, CEO, Ol Pejeta Conservancy said: “this represents the last option to save the species after all previous breeding attempts proved futile.”

“We believe in brands that matter. Partnering with Tinder for our Ol Pejeta client was obvious to us and we are honored and very proud to be part of this campaign that will have a positive impact on the northern white rhino species that is currently under threat of extinction,” said Mathieu Plassard, Regional Managing Director, Ogilvy Africa.

“The plight that currently faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet,” Vigne added.

“Saving the northern white rhinos is critical if we are to, one day, reintroduce rhinos back into Central Africa.” Vigne said, adding: “They contain unique genetic traits that confer upon them the ability to survive in this part of Africa. Ultimately, the aim will be to
reintroduce a viable population of northern white rhino back into the wild which is where their true value will be realized.”

The research, which is currently ongoing in the United States, Germany and Japan aims to establish a herd of 10 northern white rhinos after five years using in-vitro fertilization.
“Financial support remains the biggest challenge to this project. To win this run against time it is very crucial to find major funds as quickly as possible, “said Steven Seet, Head of Press and Communications at the Leibniz-IZW who are part of the research consortium.


Status of the Research
The European Northern White Rhino Working Group, made up of international zoological experts, met in early March to discuss the next steps in bringing the northern white rhino back from the brink of extinction.

For the past two years, experts have been developing a technique known as ovum pick-up (OPU) on southern white rhinos, which involves the collection of eggs from females. While the first stages of embryonic development have been achieved already, scientists now face the challenge of keeping the cells alive long enough to mature and be fertilized, so that they develop into embryos suitable for transfer.

However, the scientists are optimistic that they can harvest and mature oocytes from the last northern white rhinoceroses in 2017. If successful, the OPU will be conducted on the two female northern white rhinos, Najin and Fatu, in the next few months. Once fertilised, using stored semen, the resulting embryos will be implemented into surrogate southern white rhino females, in the hope of achieving northern white rhino pregnancies.

About Ol Pejeta
We are caretakers of the land, safeguarding endangered species and ensuring the openness and accessibility of conservation for all. An innovative attitude is part of our make-up, we empower our people to think the same way and embrace new approaches to conservation. We provide natural wilderness experiences, backed up by scientifically credible conservation and genuine interactions with wildlife.
We are the largest black rhino sanctuary in East Africa, the only place in Kenya to see chimpanzees; we carry one of the largest densities of predators in Laikipia and offer an unparalleled tourism experience.
Through business enterprises and with the help of willing donors (both large and small), Ol Pejeta Conservancy works to develop the funding necessary to pay for our wildlife conservation work, and to provide financial assistance to projects that assist the people living within our neighbouring communities.

By the end of 2016, Ol Pejeta Conservancy had raised and dispersed over US$ 6.5 million in support of its community development programme. We work with local government and a variety of elected community representatives across the district to identify projects that qualify for assistance from the Conservancy.

All projects are assessed on a case-by-case basis, and must contain some element of community contribution. We aim to concentrate on the following core areas: health, education, water, roads, agriculture and livestock extension services and the development of community-based conservation tourism ventures. Based on regular socio-economic surveys, we aim to provide the support necessary to address real needs and to make a real difference to the lives of the people who live nearby.

About Tinder 
Launched in 2012, Tinder is the world’s leading social app for meeting new people. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 110 countries. In 2015, the company introduced Tinder Plus, giving users access to premium features, Rewind and Passport. Last summer, Tinder launched Tinder Social, a new platform which allows users to create groups of friends in order to plan activities and expand their social circle. Each day, 26 million matches are made on Tinder with more than ​20 billion matches made to date.