AVON engages with consumers through a Mall Activation
10 May 2017, New Delhi: AVON, the women’s beauty brand bringing new dimensions to beauty has today launched AVON True Look Book. The look book launch was done by AVON’s celebrity make up expert, Renuka Pillai in Phoenix Market City, Kurla.
The look book launch was an extension to AVON True Make Up Marathon campaign which was live on Avon’s social media platform through the month of April. During the mall activation, AVON engaged with consumers and ran exciting contests and gave free make overs. The brand created a setup to invite and pamper women and make them experience the AVON True range. The launch of the AVON True Look Book was amidst a special gathering of beauty experts and influencers who came together to celebrate beauty. They also participated in sessions conducted by Renuka Pillai on beauty make up tips and tricks. The look book featured the beautiful looks of women from different walks of life and included their views on the different facets of beauty and how it inspires them. The event was an initiative to provide women the platform to express themselves and make them feel special.
With the continuously evolving relationship between a brand and its consumers, AVON True mall event was an engaging initiative to connect with the new age consumers and drive interest around such activation.
Commenting on the activity, Swati Jain, Marketing Director, AVON India said, “Avon follows the philosophy of Beauty for a Purpose and being a woman-centric brand, all our campaigns and initiatives revolve around making women feel confident and beautiful. Through Avon True look book launch, we wanted to reach out to women from various strata and invited them to come and celebrate their beauty with AVON. This activity is a testimony to our vision to make women feel optimistic and positive about themselves.”
Renuka Pillai, Makeup Expert, AVON India on her association with AVON True Make Look book launch, “It feels great to be associated with an activity that is honoring beauty. Every face is beautiful and AVON respects it. The event is a novel approach to reach out and search for women who represents the AVON true women through the AVON True look book launch”
The role of social media and digital has undergone a paradigm change when it comes to beauty purchases and the decision-making journey of a beauty consumer. Investing in digital platforms is a key focus for Avon this year and the Avon True Make Up Marathon is a step in that direction. The AVON True Make Up Marathon campaign started on a high and positive note already receiving a phenomenal response from the audience. With the launch of the activity the brand has seen a 300% increase in Instagram and Twitter engagement. The activity has resulted in a reach of 10 million across digital platforms with 20 million impressions and has already received an overwhelming 2000 entries for the look book.
Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. With 6 billion dollars in annual revenue, Avon Products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon Products include color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.
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