Dabur innovates the essence of Pudina in Nauchandi Mela

Posted by: at 5/19/2017 01:47:00 am
~Dabur innovates the essence of Pudina in Nauchandi Mela~
~Installed 22 feet huge GREEN BOTTLE along with THANDAK ZONE to beat the heat ~

Meerut, May 19, 2017: Innovating the essence of Ayurveda Herb - Pudina, Dabur India Limited- India’s largest Science-based Ayurveda company today went a step ahead to promote Pudina as a wonder herb in Nauchandi Mela, Meerut – one of the biggest, month long, most colorful and interesting fairs of the country.

Focusing on its mission to bring an amalgamation of modern day techniques and Ayurvedic remedies, Dabur will be installing an environment friendly mega PUDIN HARA BOTTLE which is 22 ft.  Tall. This revolutionized bottle will also be equipped with an experiential THANDAK ZONE for the masses. This exclusive zone will provide cooling effect to the masses around the stall and will also create awareness about the Pudin a – a quick relief from stomach ailments prone in the summer season.
Speaking about the initiative, Mr. Ganapathy Subramanium -Category Head, Dabur India Limited said: "As a India’s largest healthcare brand, Dabur constantly strives to create awareness around the benefits of Ayurveda herbs in the day to day lives of our consumers. Nauchandi Mela, Meerut is one of the largest congregation of masses in India, which possess a huge challenge for healthy drinking water and encounters stomach indigestion  problems /]that are recurrent during the summer season. Abiding by our values and addressing the necessity, Dabur is dedicated to ease out the masses from tackling the intensifying heat waves through manifesting the use of Pudina for masses. This one of its kind innovation is aimed to beat the scorching heat by providing Ayurvedic Pudina drink.’
‘Dabur, as the most trusted healthcare company, constantly strengthens its goal of instigating traditional Ayurveda to combat daily health issues. Abiding by the goal to ease out the masses during the flaming temperatures Dabur has also set up a Pudina Experiential Zone. Pudina is known for its calming effect on stomach cramps and ability to triumph over acidity and flatulence.’ Mr. Subramanium added.
Pudina is packed with antioxidants and phytonutrients that can work wonders for the human stomach especially during the scorching summers. Pudina, is known to give effective relief and excellent carminative impact on stomach problems like indigestion, gas & stomach ache. Dabur Pudin Hara contains Pudina Satva as the main ingredient and is known to give quick relief from stomach ailments like indigestion, gas & stomach ache.

About Dabur India Ltd.
Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 132 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches & skin care.


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