Holds 3.5 mn styles live and plans to roll out 3.5 mn more soon
Mumbai, May 4, 2017: For a fashion e-commerce firm to scale up, a well-organised and processed warehouse plays a crucial role, as it facilitates timely deliveries to consumers. At a time when fashion e-commerce players are finding it difficult to manage their warehouses or maintain their inventory in today’s hyper-competitive landscape, Fynd the unique fashion e-commerce portal which brings the latest in-store fashion online, is leading the pack. It has outdone fashion behemoths like Myntra and Jabong by holding the largest inventory and offering a variety of styles from different categories. Currently, Fynd has 3.5 million styles live on its platform and soon plans to roll out 3.5 million units more.
While several players are finding it difficult to juggle the wide array of metrics and sustain in a profitable fashion in India, Fynd through its technology and constant innovations has been able to scale up in a successful manner. Fynd makes an optimal use of both online and offline forms of retail and channelizes its combined outreach for a superior customer experience. As the fashion portal does not hold its own inventory, there is no fixed warehousing cost, which allows Fynd to offer the best products and deals to customers. Fynd is able to get the latest in-store inventories online much before any other e-commerce player, and optimizes delivery time by sourcing products from the brand stores nearest to the customer. Its unique propriety inventory integrations enable customers to discover fashion in real-time, and know the exact specifications of the products available.
Fynd Co-founder, Harsh Shah, said, “As Fynd sources products directly from the most prominent brands in the country, the fashion portal has access to all their warehouses. Fynd does not bear any direct or indirect costs of maintaining warehouses nor does it have to conduct catalogue shoots for its platform. This is one of the major reasons why we have been able to scale up in a short span of 18 months. While several fashion e-commerce giants are adjusting to the different expectations of consumers or are working on augmenting their product portfolio, we at Fynd are able to able to provide fresh and latest fashion to consumers straight from the brand store. It’s a huge milestone for us to outdo some of the biggest fashion e-commerce players in the country and we are well poised to continue shattering similar benchmarks in the future.”
Currently, Fynd is the largest O2O e-commerce company in India that fetches live inventory via 8,000+ stores and sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country. Fynd is driven by the commitment to connect customers with precisely the kind of fashion they are looking for and offer every customer an unparalleled shopping experience.
Founded by Farooq Adam, Harsh Shah, and Sreeraman MG, Fynd is a unique fashion e-commerce portal which brings the latest in-store fashion online. The O2O company directly sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country. Fynd’s integrated system allows for speedy delivery within four to six hours, and a complete assurance of product quality. Initially incepted as Shopsense Retail Technology Pvt. Ltd. In 2012, the company pivoted to Fynd in November 2015, and is currently based out of Mumbai.
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