Hyderabad one of the fastest growing cities for Amazon in India

Posted by: at 5/08/2017 04:51:00 am


Consumables, Large Appliances, Smartphone and Fashion witness remarkable growth

Amazon.in set to delight Hyderabad customers with Amazon great Indian sale from May 11 - 14


Hyderabad, 8 May 2017:Amazon.in sees Telangana as a key fast-growing market and has increased its focus on Hyderabad due to growing demand of Consumables, Large Appliances, Smartphone and Fashion in the city. Online shoppers from the city have shopped on Amazon.in ever since Amazon.in launched 4 years ago in the country.

Witnessing the massive traction from the state, Amazon.in recently announced investment in a new Fulfillment centre in Telangana to help meet customer demand with equal efficiency. Amazon.in currently has 5 Fulfillment Centers in Hyderabad.

While Amazon.in has seen phenomenal growth across categories, some of its best performing categories are Consumer Electronics including Smart phones and Large Appliances, Consumables and Fashion.

Consumables

•FMCG on Amazon.in is curated with categories like Household supplies, Beauty, Health, Gourmet, Baby Products, Personal care etc.


•The growth over the past 4 year has been remarkable and Amazon has seen an overall growth in customer demand of above 250% since launch with a total selection of nearly 19 Lakh products under this category


•The selection under this category has grown over 500% YoY with close to 9,000 sellers on the platform currently selling under this category


•Amazon.in has witnessed a strong growth in the category from the tier II and tier III cities with nearly 50% of the orders coming in from outside the top-8 cities


•To further expand their offerings under FMCG to the customers, Amazon.in has launched various initiatives such asAmazonNow, Amazon Pantry, Super Value Day and Subscribe & Save to enhance customer experience



Smartphone

•Smartphones have consistently been one of the top selling categories on Amazon.in.


•In 2016 smartphone business grew more than double - by value Amazon.in grew over 135% and by units it grew over 150%.


•Amazon.in has 60 exclusive phone models tie-ups so far. Some of the exclusive partnerships are with popular brands such as Oneplus, Xiaomi, Motorola, Honor, Lenovo and Coolpad



Large Appliances

•The category launched in Oct 2014, has a selection of over 3000 products


•We have witnessed phenomenal traction and the category has seen over 200% growth in the last one year and grew 5x of daily volumes during the last sale event held in January


•Nearly 50% of the orders on Amazon.in come from outside the top-8 cities


•All major brands are available on Amazon.in which includes exclusives from: Samsung, Sanyo, LG, Whirlpool, TCL, Sony, Panasonic, Bosch, IFB, Carrier, Hitachi, Haier, Micromax, LeEco


•Recently Amazon.in announced the exclusive partnership with BPL


•Earlier this month Amazon.in announced the launch of 9 dedicated fulfilment centres for heavy & bulky items and 35 delivery stations which provide convenience of scheduled delivery and installation



Fashion

•Amazon Fashion has received an enthusiastic response from customers in Hyderabad. The city contributes close to 75% to overall sales that come from state, making it one of the top 5 cities for Amazon Fashion

•As customers become more mobile-savvy, Amazon Fashion receives 75% of its orders from the city through mobile. In terms of Total customers, Hyderabad grew close to 3x as compared to 2015.

•Customers from the city are shopping online for a wide selection of fashion products at affordable price-points available on Amazon Fashion. With over two million fashion products across categories like apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry, customers have an easy access to a wide selection at the comfort of their home


Manish Tiwary, Vice President, Category Management, Amazon India, said, “Telangana is a key state for us and we have seen a very healthy uptake from Hyderabad. To further enhance our delivery service, we have announced the set up of a new FC in the state. Hyderabad is buying products from across categories andit is our constant endeavour to provide our customers with a trusted shopping experience along with vast selection at low prices coupled with fast & reliable delivery.”

Amazon.in was launched in June 2013 to build a platform where people in India can find virtually anything they want to buy online anytime & anywhere. Since launch, Amazon.in has received a fabulous response from both customers and sellers. Amazon.in’s total selection now stands at more than 10 crore products across hundreds of categories.With over 2.4 million products in stock, available for next day delivery, Amazon.in is India’s largest online store. Amazon.in’s vision is to transform the way India buys and sells.

Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to 100 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.


About Amazon.in                                                                                                              

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. 


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