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J.K. Helene Curtis Ltd. introduces ‘Park Avenue Premium Perfumes’

~100% liquid perfume enriched with natural aromatic oils ~

o   Offers four times more fragrance for a long lasting effect
o   Comes with the best-in-class fragrance concentration of 12%
o   Available in three distinct variants – Regal, Magnifico and Icon - across all leading modern retail stores and pharmacies

Pune, 10th May 2017: J.K. Helene Curtis Ltd., India’s leading male grooming company, today announced the launch of Park Avenue’s premium range of perfumes. This perfume range is enriched with 100% perfume liquid, has 12% fragrance concentration with aromatic oils, to captivate the fragrance for up to 12 hours.
J.K. Helene Curtis Ltd. introduces ‘Park Avenue Premium Perfumes’

Park Avenue’s premium perfumes will be available in three classy fragrances – Regal, Magnifico and Icon. Regal is the perfect combination of citrus and oudy fragrances, reinforced with musky notes whereas Icon has citrusy and floral top notes with woody undertones that will soothe and elevate your sense and Magnifico offers powerful combination of fougere, oriental and spicy fragrances. These premium range of perfumes work tirelessly throughout the day in to keep the users rejuvenated and fragrant.

Commenting on this launch, Vinod Salvi, Business Director, JK Helene Curtis Ltd. said, “We have always been at the forefront of innovation in the male grooming category and offered the finest products for the changing needs of our customers. The launch of Park Avenue Premium Perfumes is yet another step in that direction. We are confident that this range of premium perfumes with aromatic oils and best in class fragrance concentration is set to satisfy the needs of our customers who are looking for a long lasting experience throughout the day.”

This range of premium perfumes from Park Avenue will be available in 120 ml cans, at Rs. 250 and will be available across general stores, pharmacies and modern retail stores in the country.
JK Helene Curtis already offers a range of male grooming products across categories ranging from shampoos, deodorants, shower gels, soaps, face washes, shaving gels, after shave lotions, talc and hair creams, amongst others.