The 1 hr 44 secs gripping movie revolves around the journey of a youth, Kashi towards his bizarre ambition of becoming the cigarette king of India
New Delhi, May 16, 2016: Promising to deliver fresh and addictive entertainment to its users in every corner of the country and beyond, nexGTv, India’s largest subscription-led video entertainment app, has released the original digital feature film, Kash on its platform. Distributed by Indie Films Channel, which is a digital network of Planet Vix - The Independent Film Company, Kash is a captivating politically satirical tale about Kashi Mehrothra, a youth in his early twenties who is heavily influenced by Ram Sen, a “proletariat” who from making a living by selling beedis, evolves into a huge capitalist. Influenced by his preaching, “Indian cigar is the staircase to success”, Kashi too fantasies of being the “Cigarette King” of India and sets off on a journey of trying to make his bizarre ambition of opening a cigarette factory.
nexGTv subscribers around the world will be able to watch this 1 hour 44 seconds-long drama set in Kolkata, revolving around a little puff of smoke featuring stellar performances by fresh and talented actors Subholina, Souman Bose, Akshay Kapoor, Soumyajit and Kheya only on its web and mobile platforms. The film has been shot in Hindi, English and Bengali language.
Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “We have audiences in every nook and corner of the country. All of them harbor diverse, evolved and eclectic entertainment sensibilities. Our motive is to reach out to every target viewer group with fresh, original and regional content that they can relate to. Moreover, with the growing influence of the Internet in every region, meaningful cinema is now increasingly attracting more viewers. Keeping this in mind, we are showcasing Planet Vix’s latest film Kash on nexGTV that also sends out a message on the evils and tribulations of smoking. We intend to curate more such out-of-the-box content in the future that can be issued in public interest through the medium of entertainment.”
Planet Vix was founded in 2007 by Vicky Khandpur, who has been associated with many Bollywood films like Devdas, Bhoot, Aitraaz, Race, Slumdog Millionaire, My name is Khan, etc. The company has bagged multiple awards for its productions, including its latest award-winning release called THE PRICE. Named as one of the winners of the short film contest by UTV World Movies, the film has been showcased on many platforms and is also one of the most viewed short movies on YouTube during 2013-14. NexGTv had earlier released the production house’s murder-conspiracy thriller Farzeen on its platform and with this latest release, Kash the platform intends to deliver an absorbing content bouquet to its audiences that will keep them hooked.
The latest digital film is made available as a part of the paid packages on nexGTv and can be viewed seamlessly on its web and mobile platforms. The film can be accessed through www.nexgtv.com or the nexGTv mobile app, available on both Android and iOS platforms.
About nexGTv and DigiVive:
With over 25 million downloads, nexGTv – the flagship, multi award-winning application from DigiVive – is the unmistakable TV button on your mobile. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including 'The Best Digital Experience' at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.
In keeping with its mission of providing the most relevant entertainment solutions to consumers across age groups, nexGTv has launched several dedicated apps for its users around the world. It launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between 2 to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also delighted fitness enthusiasts by launching an exclusive Yoga app, nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, many more. Moreover, in order to enhance accessibility, the company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTVNews and nexGTV Comedy One etc through one consolidated platform.
nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What's Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter in order to diversify its offerings with high-quality international content.
But that is not all. SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director and master storyteller Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.
Conceived by technology professionals together with deep consumer insights, DigiVive focuses on creating offerings in line with trends, with best-in-class content, ease-of-use, availability and affordability, giving consumers an unparalleled and immersive viewing experience. Its partners include leading telecom operators and OEMs. Established in 2010, DigiVive is a group company of Media Matrix Worldwide Limited which is listed on the BSE. It provides expertise across Direct to Consumer and Managed Value-Added Services.
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