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Lenskart partners with Truecaller to enhance customer experience

Collaboration with Truecaller Priority will help customers identify ‘power follow up’ calls from labelled as ‘Lenskart Order Info’

Bangalore, May 23, 2017: Riding at the forefront of rapid evolution and technological advancement in the Indian e-commerce industry,, a leading eyewear portal moves a step ahead in innovative customer engagement by announcing a strategic collaboration with Truecaller. The partnership between and Truecaller for its Truecaller Priority feature is aimed at enhancing the experience of the end customers by helping them identify important calls regarding their orders on

Lenskart partners with Truecaller to enhance customer experience envisions to make affordable yet stylish eyewear accessible to all for which the company offers unique services such as the 3-D Try On, Home eye check-up, etc. Though the company conducts 3500 eye exams on a daily basis, yet there are customers who place orders on the website but do not provide their lens power. This makes it important for Lenskart to make ‘Power Follow-up’ calls to such customers for noting the lens power in order to complete and deliver the right product.

The integration will enable the unique Lenskart number used for ‘power follow-ups’ to appear with the label ‘Lenskart Order Info’ and will appear as a ‘Priority call’ on the Truecaller interface, making it easier for users to recognize the relevant communication from Lenskart.

Announcing the partnership, Peyush Bansal, Founder and CEO, Lenskart said “At Lenskart we constantly strive to enhance the user experience by improving our portfolio, services etc. This time we are very pleased to bring the Truecaller Priority feature to our customers. There’s a single number owned by Lenskart which is used for reaching out to customers for confirming their eye powers and now it will be marked as a ‘Priority Call’ and will be identified as ‘Lenskart Order Info’. This will not just aid Lenskart representative but will also ensure that our customers do not miss out on important calls such as these. We are confident that this will ensure the delivery of correct items and add immense value to both sides.”

Performance of this integration will be measured in terms of improved customer satisfaction (NPS), faster order processing, lower cancellations, and refunds.

Arun Krishnan, Director, Strategic Partnerships at Truecaller said, “In a highly competitive market, it is critical to ensure enhanced consumer experience. It becomes even important once the user has placed the order and expects action from the firm. Not only does it add greater efficiency and precision in Lenskart’s follow up outreach, but also helps our users stay ahead by helping them identify the right call.”

Following the partnership, Truecaller priority will also help to standardize the look and display of the company contact information flashing on Truecaller users mobile. It will not only allow customers to easily identify a call from representative but will also build trust due to the standardization of the calling numbers, allowing customers to answer critical calls from Lenskart, related to confirming and noting their eye lens power.


Founded in 2010, Lenskart is India’s largest online retailer of premium quality and stylish eyewear, offering over 10,000 different styles to suit all pocket sizes and diverse consumer needs. With a unique click and mortar business model, Lenskart is revolutionizing the eyewear industry by offering disruptive services like Free Home Eye check-up, 3D Try On, Free Home Trial and First Frame Free among others. Through innovative technology and a deep focus on consumer satisfaction, Lenskart has grown more than 200% year on year, to be among the top 3 optical businesses in India. With a rapidly growing network strength of more than 900, Lenskart is present in over 300 stores across more than 80 cities in India. Lenskart has been funded by venture capitalists like, IDG Ventures ($4 million in October 2011) and Ronnie Screwvala-led Unilazer Ventures ($10 million in February 2013), TPG Growth & TR Capital ($22 million in January 2015), IFC (400 crores) and Premji Invest (in September 2016).