Mahindra Racing’s #DrivenByDesign Contest is Back

Posted by: at 5/05/2017 03:18:00 am


ReCharge Your Imaginations: Mahindra Racing’s #DrivenByDesign Contest is Back


~Mahindra Racing launches crowdsourcing competition to design its racing driver Nick Heidfeld’s race suit for his home race in Berlin, Germany


~Winner gets opportunity of a lifetime to travel to Berlin and hand over race suit to Nick personally


May 4, 2017, Mumbai: Mahindra Racing recently launched the second edition of its hugely popular global crowd sourcing competition - #DrivenByDesign, inviting passionate racing fans, that it calls ‘Passioneers’ to design the race suit for its driver Nick Heidfeld to wear at the upcoming Berlin Formula E race in June.


Nick Heidfeld is a world renowned, ex-Formula 1 driver, who now drives for the Mahindra Racing Formula E team. Nick has been successful in Formula E racing, achieving several podium finishes in past races. The upcoming Berlin race is of special significance to him given that it is his home race.


To enter this #DrivenByDesign contest, all that any passioneer need do is visit the microsite: cliquestaging.com/Mahindra-drivenbydesign. Once there, you are just three steps away from meeting Nick. Just download the kit, design the race suit and upload it back onto the microsite. It is as easy and simple as one, two and three. The contest closes May 14th at 23:59 Indian Standard Time.


Nick will pick the winning design which will be unveiled across social media platforms on May 18th. He will wear the winning design at the Berlin ePrix. What’s more, the winning passioneer will be able to witness their design racing around Berlin’s iconic Templehof Airport during the June 10-11 double-header, and get a chance to meet Nick and hand the race suit over to him personally.


Mahindra Racing Formula E Team Principal Dilbagh Gill said, “We have a dedicated army of passioneers cheering us on around the world. They are driven by the same passion that drives our team to succeed in the cut-and-thrust of competition every race weekend. The #DrivenByDesign competitions are an initiative aimed at making our fans an even more integral part of the Mahindra Racing family. This #DrivenByDesign competition is their chance to become a part of the team, get involved and to harness that same ingenuity, passion and drive that is so crucial to success on the race track.”


Last July, Mahindra Racing asked fans design the livery of the team’s season three Formula E car. The team received an overwhelming 281 entries from 41 countries, including 72 entries from India. Adria Haro Jorba of Spain submitted the winning entry, with Nick and team-mate Felix Rosenqvist taking the livery to races across the world in the current season.


So, charge up your imaginations and get cracking. Send in as many entries as you like. Unleash your passion and before you know it, you could be winging your way to Berlin.


About Mahindra Racing


Mahindra Racing is one of ten teams – and the only Indian team – to compete in the FIA Formula E Championship. It is also the first and only Indian team to participate in the FIM MotoGP™ World Motorcycle Racing Championship Series since 2011 and the Italian National Motorcycle Racing Championship (CIV) in 2012.


Mahindra Racing enters the third season of Formula E with its own electric powertrain to power its quartet of electric racing cars. The new M3Electro, launched for season three, is already proving to be a competitive package netting two podiums, a pole position and two fastest lap awards from its first three races. These results are underscored by the Mahindra Racing’s joint second place in the Teams’ Championship standings. Together with drivers Felix Rosenqvist and Nick Heidfeld, the team has high technical and sporting ambitions in the ground-breaking, fully-electric championship.

About Mahindra 


The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.


A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.


In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.



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