mjunction forays into the F&B sector

Posted by: at 5/18/2017 02:16:00 am

Foraying into the Food & Beverage industry, mjunction services ltd., India’s largest B2B e-commerce company has entered into an agreement with a leading private in-flight catering service provider in India. The engagement will solely focus on transforming the company’s procurement processes leading to improved efficiency with digital advantages.

mjunction forays into the F&B sector


CEO of mjunction Mr. Vinaya Varma said,” As part of this initiative, mjunction will not only be providing procurement consultancy but also executing the recommended purchasing processes to achieve desirable outcome. The engagement aims to fulfill the client’s objectives of: modernizing procurement processes and improving quality of Supply chain”.

The in-flight service provider is a joint venture entity and is the market leader in airline catering in India. It provides in-flight catering at Mumbai, New Delhi, Kolkata, Chennai, Goa and Bangalore and is also planning to expand to a few other cities. The company also has a visible footprint in the international in-flight catering sector.

With this collaboration with mjunction, the company aims to align itself to the high growth trajectory of inflight catering services industry in Asia Pacific.


About the company: mjunction services limited, India’s largest B2B e-commerce industry and a joint venture between TATA Steel and SAIL was founded in February 2001. It offers a wide range of e-selling, e-sourcing, e-finance, e-retail and knowledge services across diverse industry verticals that empower businesses with greater process efficiencies. mjunction is an ISO 9001:2008, ISO 27001:2005 and a CMMI Level 5 certified company.


Vinaya Varma is Chief Executive Officer of mjunction services limited.

Vinaya is a passionate believer in the power of e-commerce, technology and innovation in building effective, efficient and transparent supply chains to power B2B commerce. He is committed to ensure that all platforms, applications and services of mjunction continue to provide superior experience and business benefits to all its users. He actively encourages entrepreneurship and innovation within the company to build value creating solutions for the clients of mjunction and its selected supply chains.

Vinaya’s approach with clients and partners is focused on collaboration to create mutually beneficial long-term value. He takes special interest in driving ejunction, the CSR initiative of mjunction, which provides computer literacy to a large number of persons belonging to the disadvantaged sections of the society which helps them in finding suitable job opportunities.

Vinaya has been with mjunction since the inception of the organization in the year 2001, as a member of the founding team and has been instrumental in conceptualization, launch and ramp up of some of mjunction’s largest businesses.

Prior to joining mjunction, Vinaya was at Tata Steel, where he had worked in several functional areas encompassing Production, Planning, Sales and Marketing. He was also part of several big transformational projects at Tata Steel such as Business Process Reengineering, SAP R/3 and launch of Tata Steel's e-commerce portal.

He is a B. Tech from IIT Kanpur and has completed his Advanced Management Program from IIM Kolkata. In the year 2012, he was nominated for Tata Strategic Leadership Management Workshop (Harvard Program), which is designed for select senior executives of Tata group and its subsidiary companies. He is a Certified Professional in Supply Management (CPSM), from Institute for Supply Management (ISM), USA. He is a practitioner of Theory of Constraints and has attended several sessions of ToC at Goldratt House, Tel Aviv.

Beyond work, Vinaya likes to play with his dog and spends Sunday mornings tending to his collection of orchids, adeniums and bougainvillea on his terrace garden.

Vinaya lives in Kolkata with his wife and two sons.




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