Peninsula Land Ltd Renews Focus On Home Buyers As Reforms Kick In

Posted by: at 5/29/2017 11:29:00 pm


Mumbai and Bengaluru, May 30, 2017:  With RERA and GST coming into play, the real estate industry today is grappling with several uncertainties. Whether the proposed GST tax and the newly implemented RERA Act will affect the real estate sales positively or negatively is still an unanswered question. Also remains to be seen is how state governments will deploy both these policies. If reactions so far across the board are to be believed, what is certain is that these policies will lead to a better focus on customer friendly practices and delivery. In the long run, these policies are expected to make the Real Estate industry more attractive, in terms of investment for both buyers as well as corporate investors.

While the industry is working overtime to understand the nuances of the new laws, and marketing activities of most of the real estate players are have slowed down, for some players it seems business as usual, or better than usual. One such player is Peninsula Land Ltd (PLL), part of the Ashok Piramal Group. The company that initiated the transformation of Lower Parel into a corporate hub, followed by Sewri, has maintained its sales momentum. According to the company’s recent release, PLL notched up sales in February-March 2017, bucking “the market trend during the news of demonetization and has managed to achieve sales in two months, equivalent to what it achieved in the entire previous year (2015-16).” The company stated that the majority of these sales came from just two luxury projects in Mumbai, Salsette27 at Byculla and Celestia Spaces, close to their landmark residential project Ashok Gardens.

According to the spokespersons at the company, this is owing to their already existing transparent and customer-centric practices. Adding to this, Mr. Nandan Piramal, Director of Sales & Marketing, Peninsula Land Ltd, says, "We welcome these reforms with open arms, as we believe ‘Customers is King’. The RERA Act, even though more beneficial to the buyers, will eventually benefit both the parties and we believe the real estate sector will become more viable in the long run. While we are realigning some of our operations to be more in sync with these new policies, we are continuing to provide customers with their dream homes and new amenities, in the best possible locations.”


After resounding success of the initial bookings at Salsette 27 and Celestia Spaces, Peninsula Land is now focusing on the company’s first luxury project in Bengaluru, ’Peninsula Heights’. The project is establishing itself well in the Micro Market. Its premium location in South Bengaluru has only added to the property’s exclusivity and luxury factor. Construction is in full swing at Peninsula Heights and the Phase 1 buyers are quite happy with the progress so far. We found out that PLL is currently offering buyers, on select 3-BHK apartments in Peninsula Heights, a chance to pay 25% in a staggered manner and 75% on possession of the house, with no clubhouse charges and free maintenance for 1 year.

Nandan Piramal explained, “It is a win-win for both the customer and the company. Homeowners at Peninsula Heights are not burdened with EMIs during completion of the project, and we are getting very positive traction on this scheme.”


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