Adds another regional language to its content catalogue
India, May 17, 2017, Younger by a few years or older by a wide age gap? Arranged by the family, the saccharine sweet romance or the clandestine hush-hush affair?
The dilemmas of an average, middle-class joint Gujarati family define the flavour of India’s first ever Gujarati rom-com web series ‘Kacho Papad Pako Papad’ on SonyLIV.
With this show SonyLIV, the digital platform of Sony Pictures Networks (SPN) marks yet another spectacular addition to its regional content catalogue since it introduced the Marathi web series YOLO, earlier this year. By giving viewers a chance to enjoy high quality, relatable entertainment created specifically for them, SonyLIV once again delivers on its brand promise - ‘We LIV to Entertain.’
A rollicking affair that promises to have you in bouts of laughter, this Gujarati web series has the perfect combination of content and actors that ensures you are glued to your screens. Starring acclaimed actors Rupa Divatia, Pratap Sachdeo, and Bhakti Rathod, ‘Kacho Papad Pako Papad’ revolves around the sprightly misadventures of the Maniyar family.
The family has an uncanny ability to make any ordinary issue look like an extra-ordinary challenge. It all begins when their son Vipul brings home a girl who is older than him, to be introduced to the family. However, trouble ensues when a girl who is several years younger, professes her love for their son and her intent to marry him.
Uday Sodhi, EVP and Head – Digital Business, SonyLIV, “Regional content consumption is growing rapidly and with access to faster internet speeds, this growth will only amplify further. To cater to this emerging demand, we at SonyLIV decided to launch India’s first-ever rom-com Gujarati web-series ‘Kacho Papad Pako Papad’. The show underlines our brand promise of providing the best in entertainment to our viewers, with engaging and relatable content tailor-made to suit their entertainment and language preferences. We hope our viewers enjoy the series, one of the many firsts in our business.”
Starting May 19th, 2017, the exciting Gujarati web-series will be available on SonyLIV’s web and mobile platforms. Spread across a 12 week duration, with each episode spanning 6 to 8 minutes, a new episode will release every Friday. SonyLIV users also have the option to subscribe to the entire web series, if they want to binge watch the show.
SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ India (SPN) providing multi- screen engagement to users on all devices. Launched in January 2013, it enables users to discover 22 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With 30 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.
As a true pioneer in its space SonyLIV launched India’s first-ever original show exclusively for the online platform in September 2016. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature. Streaming the biggest football tournament of 2016 –UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions.
SonyLIV refreshed its brand identity in December 2017.The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. With its new positioning, the brand underlines its commitment of providing high-quality entertainment.
With the best sporting action line-up, this year from cricketing extravaganza of India series, biggest football tournament like UEFA Champions league, UEFA Europa League, FIFA Under 17 Football World Cup along with other adrenaline sports like WWE, Moto GP, SonyLIV is all set to continue to enthrall its audience.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
SPN comprises of 29 channels including Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great Indian Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB, a family-oriented Hindi comedy entertainment channel; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX, the English movie channel; LePlex HD showing critically-acclaimed Hollywood films; AXN, an action and adventure-oriented English entertainment channel; Sony BBC Earth, the premium factual entertainment channel, AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; Sony SIX, SONY ESPN, TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD – the cluster of sports entertainment channels; YAY!, the kids entertainment channel; SonyLIV - the Digital Entertainment VOD platform and SPN Productions, the networks’ film production arm.
The network has been awarded the elite title of ‘Aon Best Employers India’ in the 2017 edition. This recognition of SPN’s unique workplace culture and exceptional people practices is a testament of our employees’ confidence in the organisation.
Sony Pictures Networks India is in its 22nd year of operations in India.
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