Yepme enters Middle East with SOUQ.COM

Posted by: at 5/17/2017 06:09:00 am

After successful launch in UK, Europe and US on Amazon platform, Yepme enters Middle East with SOUQ.COM


The Indian online fashion brand to cater to major markets in Middle East


New Delhi, 17th May 2017:  After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

 Yepme is a fast fashion Indian brand in the value segment with a vast range for Men and Women Apparels, footwear and accessories including casual, formal, active and party wear.  Through this association, the “Unreasonably Fashionable” brand Yepme will transcend geographical boundaries and take its offerings overseas to delight Middle East customers. Yepme has more than 2000 products live for sale of Souq.com and is likely to reach 3000 products by the end of the month. All Yepme products are on “Fulfilled by Souq” model that ensures timely delivery to the customers.


Yepme has a great talent pool in product design, technology and brand building and its presence on Souq.com will help Yepme reach out fashion conscious customers in the Middle East markets.



“Yepme’s presence on Souq.com is another big step in increasing Yepme’s global footprint. Such association with leading marketplaces in the region can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value fast Fashion Space" said Vivek Gaur, CEO, Yepme.


As per Sandeep Sharma, COO & Co-founder Yepme, expansion into Middle East was a logical step after achieving profitability in India and launch in UK, Europe & US. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in Middle East Fashion Market.


About Yepme:

Headquartered in Gurgaon, the company bears a strong foundation under the leadership of IIT, IIM alumni, Vivek Gaur (ex HUL), Sandeep Sharma (exAccenture) and Anand Jadhav (ex Pantaloon).

Launched in August 2011, Yepme is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. Yepme now delivers close to 500,000 units to its customers every month. Yepme’s mission is to democratize fashion in India. The brand targets style conscious men & women.Yepme was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion a brand, Yepme has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.


About Souq.com:

Co-founded by Ronaldo Mouchawar, SOUQ.com is the largest online retail and marketplace platform in the Arab world. It features more than 8.4 million products across 31 categories such as consumer electronics, fashion, health and beauty, household goods, and baby. Today, SOUQ.com attracts over 45 million visits per month, with localized operations in the KSA, UAE and Egypt. On March 28, 2017, Amazon.com Inc. confirmed acquisition of Souq.com for $580 million.




Sponsored

Famous Celebrity Wiki/Biography

Share Your Opinion