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Amazon India announces first ever Prime Day; Rolls out the red carpet for Prime members with exclusive new launches and blockbuster deals

Amazon India announces first ever Prime Day; Rolls out the red carpet for Prime members with exclusive new launches and blockbuster deals
·         Prime members will be the first in India to get exclusive access to over 30 new launches from top brands
·         Prime members can enjoy 30 hours of deal shopping this year – with deals starting on July 10 at 6pm
·         6 new exclusive Prime Video titles streaming in 6 days; Premiere of India’s first Amazon Original, “Inside Edge”
·         Special offers worth Rs. 1100/  for all Prime members shopping on Prime Day

Bengaluru, June 29, 2017 – Amazon India today announced its first Prime Day to be held on Tuesday July 11, 2017.  Prime members can enjoy 30 hours of deal shopping starting at 6pm on Monday, July 10 – and be the first in India to get exclusive access to over 30 exclusive new launches from the country’s top brands. Prime Day is an annual event which has expanded to 13 countries this year including the U.S., U.K., Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.

Commenting on Prime Day, Amit Agarwal, SVP and Country Head, Amazon India said, “Prime is our flagship program which brings to members the best of Amazon with unlimited free fast delivery, ad-free video streaming, exclusive selection and deals, and much more. We are humbled by the tremendous response to Prime since its launch less than a year ago. We are thrilled to bring Prime Day to India, curating a special experience for our members with 30 hours of exclusive shopping and new streaming content.”

India’s first Prime Day
·         Exclusive access to 30 new launches – Prime members will be the first in India to get exclusive access to the latest launches from over 30 major brands like Honor Mobile Phones, IFB, LG, Sharp, ASICS, Rocky S, GAP, Lavie, Louis Philippe, Lego, Delsey and Puma among others.
·         Thousands of Deals - Prime Day gives Prime members 30 hours to shop from great deals across a wide range of categories with new deals being added through the day.
·         Never before seen offers from Amazon Devices – Great deals on the newly launched Amazon Fire TV stick and Kindle
·         20% Extra Cashback on Amazon Pay – Members topping up their balance starting June 29 will get extra 20% cashback upto Rs. 200/. When members use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience on
·         Special Offers for every member - All Prime members who shop on Prime Day will get assured offers worth Rs.1100/-from MakeMyTrip, BookMyShow and Customers using HDFC Bank debit and credit cards can avail a 15% cashback of upto Rs.2000/ on a minimum purchase of Rs. 5000/
·         Explore Deals you’re into - Find deals organized by most shopped for themes. From gadget gurus to those who are fashion forward – find your deals even faster. Watch, track and shop deals on-the-go with deal alerts on the Amazon App.

New on Prime Video: Amazon’s First Indian Original Goes Live & More
Prime Day will start early on Amazon Prime Video with a stream-fest from 5 – 10th July. Six latest Indian and International blockbusters will be launched over six days, starting July 5th.  July 10th marks the premiere of India’s first Amazon Original, the thrilling Inside Edge. Produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Media & Entertainment, Inside Edge is a 10-episode series starring Vivek Oberoi, Richa Chadda amongst others, which combines the worlds of cricket and entertainment.

The Prime Day line-up includes Star Trek – Beyond (July 5) featuring Chris Pine, Deepwater Horizon (July 6) starring Mark Wahlberg, Baahubali: The Lost Legends, Episode 9 (July 7), Sully (July 8) featuring Tom Hanks and Comedy Central India’s best stand-up winner, Zakir Khan’s stand-up comedy special, Haq Se Single ( July 9). Prime members will also have access to new footage in the form of an exclusive sneak peek of The Grand Tour (Season 2) from July 11.

Small Business & Entrepreneurs on Prime Day
Small businesses and entrepreneurs on Amazon offering deals to Prime members are excited about Prime Day. There will be thousands of small businesses and entrepreneurs participating in the celebration. Sharing his excitement about Prime Day coming a small business owner Manish Jain of Jaipur based Cosmoking said: “I launched my store on in July 2016 and my business has expanded exponentially in a relatively short span of time. Ever since the launch of Prime in India last year, the number of orders have increased manifold thanks to faster deliveries. I am absolutely thrilled about Prime Day being held in India and am geared up to leverage the opportunity to reach out to many more Prime members.”

Everyday Made Better with Prime
Prime is designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In India, Prime members enjoy unlimited free 1 day and 2 day delivery on over 2 million online products, free standard delivery without minimum purchase, exclusive deals on bestselling products and instant access to latest movies and TV shows. Available at a special introductory price of ₹ 999 ₹ 499 a year, Prime is an incredible value for members. As the company gears up for Prime Day, Amazon offers an inside look to show we are ready.  To learn more and join Prime, visit

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About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit