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LG Electronics announces Assured Cash Back up to 100% on purchase of Televisions

Strengthening bond with its consumer’s further, LG Electronics partners with Bajaj Finserv

New Delhi, June 26, 2017 — The year 2017 marks the 20th Anniversary of the nation’s consumer durable major, LG Electronics India. Continuing the heritage and making consumers the part of the celebrations, the company has associated with Bajaj Finserv, to offer cashback to them.

The two ventures are offering consumers up to 100% cash back assured, on purchase of all LG TVs. This has added a new compelling reason for prospective customers to upgrade their television sets. The offer will be valid till 31st July 2017, and will be applicable on all Finance Scheme with Bajaj Finserv.

Mr. Amit Gujral, Head Corporate Marketing, LG Electronics India said, ‘’LG’s 20-year long presence in India has been remarkable. Today our consumers don’t recall us just as a brand, but a trusted partner that has been an integral part of making their lives better. LG has always struck the right chords with its consumers and taken unique steps to make their aspirations a reality. Today we are excited to collaborate with Bajaj Finserv and making the consumer’s part of our celebrations by giving them such exciting offer.”

LG’s innovation can be seen in each segment of the consumer durable market and LG TVs are personified as innovation at its best and strive to improve the level of efficiency in peoples’ home and usher them into the smart home era.

Speaking about the partnership Amit Raghuvanshi, Group Business Head - B2B Consumer Business, Bajaj Finserv said, “Bajaj Finserv is proud to bring this unique Offer proposition with an incredible partner like LG Electronics. We are thrilled to have this opportunity to change the experience of millions customers.”

LG has always been a companion along the journey of its consumers and this offer for our consumers is an initiative to make LG an integral part of every Indian’s dream.

About LG Electronics India Pvt Ltd
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.