Mercedes-Benz introduces the ‘World Luxury Car of the Year’ in its new guise; launches the ‘Made in India’ Long Wheelbase E-Class 220 d

Posted by: at 6/02/2017 05:03:00 am



Globally, this is the first all-aluminium four-cylinder diesel engine from Mercedes-Benz, which celebrated its world premiere in the new E 220 d

  • Increased popularity: After the successful market debut of the top ranging E 350 d diesel and the E 200 petrol; the all new E 220 d will further enhance the unprecedented demand of the Long Wheelbase E-Class
  • Highest selling model for Mercedes-Benz: The E-Class sedan has re-emerged as the single highest selling single model for Mercedes-Benz in India
  • India debut: For the first time, Indian market gets with the OM 654 an engine out of a new, ground-breaking family of engines from Mercedes-Benz, in the all new LWB E 220 d
  • Next generation diesel technology: OM 654 spearheads the future of diesel engine technology; is more powerful, economical, lightweight and highly compact
  • More efficient and lighter: The new E 220 d is highly frugal, consumes around 13% less fuel and is lighter by 17% than its global predecessor | The 1950 cc diesel mill produces 143 kW @ 3800 rpm of power and peak torque of 400 Nm @ 1600-2800 rpm, mated with a revolutionary 9G-TRONIC automatic transmission
  • Best Total Cost of Ownership:My Mercedes My Service’ program offers lowest cost of ownership for the E 220 d starting at INR 76,600 and an extended warranty up to 6 years under ‘Advanced Assurance Program’ starting at INR 75,200  
  • Pricing: The Mercedes-Benz E 220 d is priced at INR 57.14 lakhs (prices ex-showroom Pune)

Photo captions:

Photo 1: L-R: Mr. Piyush Arora, Executive Director-Operations, Mercedes-Benz India and Mr. Roland Folger, MD & CEO, Mercedes-Benz India at the launch of ‘Made in India’ LWB the new E-Class 220 d at their world class production facility in Chakan near Pune
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Photo 2: L-R: Mr. Roland Folger, MD & CEO, Mercedes-Benz and Mr. Piyush Arora, Executive Director-Operations, Mercedes-Benz India with the first all-aluminium four cylinder diesel engine 

Photo 3: L-R: Mr. Roland Folger, MD & CEO, Mercedes-Benz and Mr. Piyush Arora, Executive Director-Operations, Mercedes-Benz India  at the roll out of the all new E-Class 220 d in Chakan near Pune 
  
  
Pune: Subsequent to the success of the new long wheelbase E-Class in India, one of the only two markets in which the car was launched; the country’s largest luxury car manufacturer Mercedes-Benz, today launched the all new E-Class 220 d in India. The launch of the all new E 220 d variant of the ‘World Luxury Car of the Year’ also marks the introduction of Mercedes-Benz’s revolutionary OM 654 diesel engine in the Indian market. The new four-cylinder diesel engine (OM 654) underlines the debut of a ground-breaking family of engines from Mercedes-Benz with a host of technological, safety and comfort features. The E 220 d powered by the new world-class four cylinder diesel engine, was rolled-out of Mercedes-Benz India’s world-class production facility in Chakan, Pune by Roland Folger, Managing Director & CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Mercedes-Benz India.

Mercedes-Benz introduces the ‘World Luxury Car of the Year’ in its new guise; launches the ‘Made in India’ Long Wheelbase E-Class 220 d

Mercedes-Benz introduces the ‘World Luxury Car of the Year’ in its new guise; launches the ‘Made in India’ Long Wheelbase E-Class 220 d

Mercedes-Benz introduces the ‘World Luxury Car of the Year’ in its new guise; launches the ‘Made in India’ Long Wheelbase E-Class 220 d
Roland Folger, Managing Director & CEO, Mercedes-Benz India said: “The World Luxury Car of the Year has witnessed an overwhelming customer demand since its launch. With the launch of the much awaited new E 220 d, we are now extending the E-Class product portfolio even further and making it highly versatile. The launch of the new E 220 d also marks the India debut of Mercedes-Benz’s globally acclaimed, OM 654 diesel engine. The new E 220 d’s diesel mill promises to be more efficient, powerful, lighter and compact. With an unparalleled luxury quotient, best in class passenger comfort, highly agile driving dynamics and the lowest total cost of ownership; we have launched another winning product with the new E 220 d. We are very confident that the E 220 d will continue to remain the most sought after luxury business saloon and an important pillar of our product offensive in India.”

Piyush Arora, Executive Director - Operations, Mercedes-Benz India, said, “The roll-out of the E 220 d is a significant milestone for Mercedes-Benz India; as it also marks the India debut of the ground breaking OM 654 series of Mercedes-Benz’s new generation diesel engines. This is yet another instance of our production prowess achieved over the years and also highlights an unwavering commitment to our customers. We are glad to offer world-class products for the Indian customers with significant local value addition, in the shortest possible time. The start of local production of the E 220 d will be instrumental in driving higher value and making the New E-Class the most preferred luxury sedan in India”.
Local production of the new E 220 d:
Each stage of production of the new E 220 d at Mercedes-Benz India’s world-class manufacturing facility in Pune reflects the stringent quality standards of Mercedes-Benz, as applicable to the entire value chain. A contributory factor to this is the ongoing transfer of knowledge between the competence centre for luxury-class cars in Germany, and the colleagues in Mercedes-Benz India. The increasing trend towards customised vehicle manufacturing is demonstrated in the assembly of the new long wheelbase E-Class. Numerous equipment variants as well as safety and assistance systems mean that every vehicle running off the production line in India is unique.

Unique equipment for the new engine assembly:
Adding yet another first to its achievement, Electronic Torqueing is now introduced for the first time in the engine assembly for the E 220 d. Some unique equipment for the all new E 220 d comprises:
  • Oil spray nozzle position checking through optical camera
  • Bearing assembly
  • Liquid sealant application system
  • Intercooler assembly
  • Turbocharger sub-assembly fixture

Key Engine highlights:
  • Flat steel pistons with innovative Mercedes-Benz stepped combustion bowls and long connecting rods
  • All exhaust treatment technologies configured directly on the engine
  • Extensive measures for friction reduction, such as the NANOSLIDE® coating of the cylinder walls
  • Fourth-generation common rail injection
  • Offset of the crank assembly
  • Reduced displacement
  • Systematic lightweight design
  • Unusual combination: aluminium engine block and steel pistons

World premiere in a passenger car: Stepped-bowl combustion process
It is the first passenger car diesel engine to use the stepped-bowl combustion process (named after the shape of the combustion bowl) in the piston. The innovations also include the combination of aluminium engine block and steel pistons with a further-improved NANOSLIDE® coating of the cylinder walls.

New NANOSLIDE coating technology : Overall, the NANOSLIDE process reduces the use of gray cast iron by approx. 1,000 tonnes and of aluminum by approx. 8,000 tonnes per year.
This is an innovative and economical process for reducing fuel consumption and CO2 emissions in combustion engines. By means of twin-wire arc spraying (TWAS), the cylinder inner surfaces in the aluminum crankcases are provided with an extremely thin coating based on an iron-carbon alloy. The mirror-smooth surface reduces 50 percent friction between piston, piston ring and cylinder track and reduces the weight of engine.

Stunning exterior and design elements:  
  • LED headlamps and tail lamps | Panoramic Sunroof | 17” Light Alloy Wheels
  • Rear design highlights: Chrome trim | Rear bumper inserts black diffuser-look finish | Two fixed tailpipe trim elements integrated into bumper | Illumination Specific to E-Class | Single-piece design | Crystal look during illumination
Exclusive interior highlights:
  • Ambient lighting: 64 colours and five dimming levels for the desired lighting mood
  • World first: Touch-sensitive touch controls on the steering wheel
  • Electric sunblind for rear windows  
  • First: 37 degree recliner rear seats
  • Chauffeur Package with memory function: A first and standard feature across all variants


Unparalleled driving dynamics:
  • 9-G TRONIC: 9-Speed Automatic Transmission
  • DYNAMIC SELECT Drive (E, C, S, S+, I) - influences the response of the engine, the ESP® and shift characteristics of transmission

Cutting edge infotainment system:
  • COMAND online as standard
  • Touchpad: Intuitive operation by finger gesture
  • World first: Touch-sensitive touch controls on the steering wheel
  • Firsttime in the E-Class - A high-resolution and bright display with a next-generation 12.3-inch screen
  • Smartphone Integration Package compatible with Apple CarPlay™ and Android Auto

Unparalleled comfort & convenience:
  • Panoramic sliding sunroof
  • THERMOTRONIC automatic climate control
  • Chauffeur Package with memory function: A first and standard feature across all variants

Benchmarking safety and assistance systems
  • ESP®
  • LED High Performance Headlamps
  • PRE-SAFE®
  • Parking Pilot with Active Parking Assist PARKTRONIC and visual aids
  • Adaptive brake lights
  • Dual front airbags, Front side airbags, Curtain airbags, knee bag for driver (7 overall)


Technical specifications:
New E-Class specs
E 220 d
Arrangement/no. of cylinders
In-line/4
  Number of valves per cylinder
4
Total displacement (cc)
1950
Power kW(hp) @ rpm
143 kW(194 hp) @ 3800
Torque (Nm @ rpm)
400 @ 1600-2800
Acceleration (km/h) (s)
7.8
Top speed (Km/h)
240
  

Lowest Cost of ownership in the luxury car segment:
The new long wheelbase E-Class comes with affordable and convenient service packages that drives tremendous value proposition for the customers. Based on the consumers’ needs and preferences, service packages of various age & mileages have been introduced for the new long wheelbase E-Class. The standard packages for the E 200 start at Rs. 64,700, Rs. 76,600 for the E 220 d and Rs. 94,400 for the E 350 d two years. These new standard packages are offered with unlimited mileage (a first in the luxury car segment) covering maintenance related jobs. These customer focused packages offering various options and flexibility, can last up to 10 years from the date of sale, for a hassle free ownership experience. The low maintenance costs of the new long wheelbase E-Class significantly reduces the total cost of ownership and sets a new benchmark in the luxury car segment in India.


For more details, please visit www.mercedes-benz.co.in

About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets.

The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 41 Indian cities through 89 outlets. Through the exclusive AMG Performance Centres located in 5 metros including Delhi, Mumbai, Hyderabad, Bangalore and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. The launch of ‘Mercedes-Benz Approved Tyres’ in February 2017, and the ‘Approve Advanced Programme’ in May 2017, is also integral to the ‘My Mercedes, My Service’ campaign. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully, low cost of ownership for its customers.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs.
The CKD GLC was the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG S 63 Sedan, AMG GLA 45, AMG GLE 43 Coupe, AMG GT S sports car, AMG SLC 43 and AMG C 43.
The long wheel base new E-Class is Made in India, for India, the first new generation car to be locally produced since market launch. India is the first country to get an RHD version of the LWB E-Class in the world.
Mercedes-Benz India registered the quarterly sales of 3650 units in the January–March 2017 period despite facing multiple market challenges. In 2017, ‘One Team, One Goal’ will be Mercedes-Benz’s philosophy, towards achieving best customer experience. The company will have fascinating product introductions, innovative luxury retail experience, value driven finance programmes and innovative after-sales service experiences. With ‘One Team, One Goal’ philosophy, Mercedes-Benz India will continue the ‘winning’ momentum it has created for itself in the diverse Indian market.



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