Merck’s Neurobion Forte Supports India’s True Heroes; brings to light unique heart-warming stories of extraordinary feat, courage and compassion

Posted by: at 6/23/2017 02:14:00 am


~ Reveals a 65-Year-Old Taxi Driver’s Incredible Story of Running Free Schools for the Underprivileged

~ Felicitates and Rewards Inspiring Stories of India’s True Heroes with the Return of its Annual Initiative #HelpingTrueHeroes

~ For every story shared, Merck to make a contribution to help support the dreams of India’s True Heroes


National, 23 June, 2017: Being forced to back out of school at the age of 7, Gazi Jalaludin had a clear mission; no other child should be deprived the power of education. From begging on the streets of Kolkata during his childhood to now being the man responsible for the free education of over 425 underprivileged children in West Bengal, the story of Gazi Jalaludin is what True Heroes are made of.

Kick-starting its #HelpingTrueHeroes initiative, Merck’s Neurobion Forte salutes the undying spirit of Gazi Jalaludin and felicitates him as one of India’s True Heroes.

Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It is with this belief that Neurobion Forte, the Number 1 vitamin brand from Merck*, is urging India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes.
Elaborating on #HelpingTrueHeroes, Mr. Anand Nambiar, Managing Director, Merck India, said, “True to its brand promise Neurobion Forte, India’s No.1 Vitamin Brand has been helping true heroes fight body discomforts due to lack of Vitamin Bs for over 50 years. Our 2016 #MyTrueHero campaign which reached out to over 50 million people was a humble effort to recognize individuals who make a meaningful difference to our lives every day. Continuing this commitment, this year with #HelpingTrueHeroes, we are extending this movement to some little known heroes such as Gazi; who while fulfilling the dreams of their families are also extending a helping hand to the society. I would urge everyone to support us in acknowledging and celebrating the efforts of Gazi and other real-life heroes and help spread the stories of their selfless work with the world.”
Gazi started his inspirational journey in 1977 when he became a taxi driver and started giving free driving lessons to underprivileged young boys to help them live their lives with dignity and not be forced into begging. After saving his earnings for many years and collecting donations from his taxi passengers, Gazi achieved his dream of building schools and giving free education and meals to children.

Talking about his journey, Gazi Jalaludin said, “This 40 year journey has not only been challenging but also very rewarding. My unknown taxi passengers and generous donors have helped me bring alive my dream of a world where no Gazi has to stop going to school anymore. There’s still a long way to go. Even today I struggle to give mid-day meals to the children and salaries to the teachers. Recognition and endorsement from Merck’s Neurobion Forte will help spread more awareness about this cause. I would like to thank Neurobion Forte for this honour and for supporting such stories through their #HelpingTrueHeroes initiative.”

“We thank Better India for partnering with Neurobion in recognizing, supporting and helping India’s True Heroes,” added Anand Nambiar.


To know more about #HelpingTrueHeroes and Gazi Jalaludin’s story, click https://www.facebook.com/NeurobionForte/
People can participate in this campaign by sharing their entry in the comments section about how they have helped a ‘True Hero’; do tag your ‘True Hero’ and #HelpingTrueHeroes in the post.

Neurobion Forte is a Vitamin B supplement that helps fight the body discomforts caused due to lack of B vitamins. A large population today suffers from Vitamin B deficiencies without knowing the real cause and the risks of this condition. Neurobion Forte is one of the most trusted supplements helping people nourish their nerves. In India, Neurobion is the no.1 selling and doctor prescribed vitamin brand*.


So log on to www.helpingtrueheroes.in and be part of #HELPINGTRUEHEROES with Neurobion Forte

*As per the Medical Audit (ESPRIT) MAT FEB 2017  dataset in terms of prescribers in the Vitamin/Mineral/Nutrient category.

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About Merck’s Consumer Health Business

Brands of the Consumer Health business, such as Neurobion®, Bion®, Nasivin®, Seven Seas®, Dolo-Neurobion®, and Femibion® are innovative leaders in key markets, backed by science and trusted by consumers worldwide. The Consumer Health business is with over 3,700 employees globally active in over 40 markets. The portfolio comprises brands with annual total sales of about $ 1 billion. Consumer Health is a business of the Healthcare business sector within the Merck Group with global headquarters in Darmstadt, Germany.
For more information please go to www.merck-consumer-health.com or https://twitter.com/merck_ch.

About Merck

Merck is a leading science and technology company in healthcare, life science and performance materials. Around 50,000 employees work to further develop technologies that improve and enhance life – from biopharmaceutical therapies to treat cancer or multiple sclerosis, cutting-edge systems for scientific research and production, to liquid crystals for smartphones and LCD televisions. In 2015, Merck generated sales of € 12.85 billion in 66 countries.
Founded in 1668, Merck is the world's oldest pharmaceutical and chemical company. The founding family remains the majority owner of the publicly listed corporate group. Merck, Darmstadt, Germany holds the global rights to the Merck name and brand. The only exceptions are the United States and Canada, where the company operates as EMD Serono, MilliporeSigma and EMD Performance Materials. 


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