PAYBACK partners with Archies to expand its reach in gifting space

Posted by: at 6/28/2017 01:58:00 am


~Members can now earn and redeem PAYBACK Points across all 225 Archies outlets ~

New Delhi, June 28, 2017: PAYBACK, India’s largest multi-brand loyalty program announced its partnership with Archies, the all-time popular gifting brand in the country to expand its offerings into gifting category. This association will help Archies customers to earn and redeem PAYBACK points at more than 225 Archies owned stores.

PAYBACK partners with Archies to expand its reach in gifting space

PAYBACK partners with Archies to expand its reach in gifting space


Archies is the most popular and fastest growing gifting chain with an exclusive offline and online presence offering an exciting range of products starting from curios, greeting cards, chocolates, wide range of stationery, mugs, soft toys and lots more. Through this strategic partnership, PAYBACK members will now be able to earn 5 points for every 100 rupees spent and redeem their points across all Archies owned stores every time they transact by just quoting their PAYBACK card number or linked mobile number.

The partnership is aimed at driving loyalty and stickiness at the Archies brand format by offering members higher earning points as well create a rewarding experience for them through redemption opportunities. This move will also enable PAYBACK to strengthen its partner network and expand its offerings in the gifts segment which has witnessed tremendous growth in recent times.

Commenting on the new partnership, Mr. Rijish Raghavan, Head-Partner Management, PAYBACK said, “We are pleased to announce this new partnership and look forward to a long-term association with Archies. Our endeavour is to create many more such rewarding opportunities for PAYBACK members in newer categories both online as well as offline; as this will allow shoppers with the opportunity to maximise their shopping and earn rewards for everything they spend on”.

Commenting on the partnership, Mr. Raghav Moolchandani, National Sales Manager, said “Our association with PAYBACK will enable us to give added benefits to our customers for every purchase they make with us. With the changing dynamics and intensifying competition in the market, we realized that we need a robust loyalty program that will help us enhance customer trust and at the same time expand our reach into this category. We are confident that this partnership will help us deliver the delightful rewarding experience to our customers”.

About PAYBACK:
PAYBACK is India’s largest multi-brand loyalty program offering its members multitude of benefits. It has over 50 partners including affiliate brands participating in the PAYBACK Network across categories, in-store as well as online, namely American Express, ICICI Bank, HPCL, Big Bazaar, Food Bazaar, Fashion@BigBazaar (FBB), Foodhall, Central, Ezone, Home Town, Brand Factory, bookmyshow.com, eBay, Amazon, Flipkart and many more. With such a varied portfolio of partners, PAYBACK Members can earn points on everyday shopping and redeem them for attractive rewards, at their preference.

PAYBACK also offers the Corporate Rewards Program - a unique loyalty solution designed to address the constantly evolving reward and recognition needs of Employees and Channel Partners. It delivers superior program experience to members through a dedicated call-center and online service access.

PAYBACK’s effort and work has been acknowledged across multiple industry platforms. PAYBACK won awards for ‘Best Use of Partnership in a Loyalty Program’ & ‘Best Use of Customer and Data Analytics in a Loyalty Program’ during the 10th edition of the Customer Loyalty Summit held this year. PAYBACK was also awarded the ‘Best Customer Loyalty Program’ at the Retail Excellence Awards part of the Asia Africa GCC Retail & Shopping Center Congress & Awards held in February, 2017. At the 9th Loyalty Summit 2016, PAYBACK was recognized as Champion of Champions - Loyalty Program of the Year, 2016. It has also won 'The Best Loyalty Team and Best Rewards Program' at the Summit. It has been awarded as the “Best Loyalty Solution Provider” 2015 in e-Retail Congress, “Product of the Year” 2013 in the Reward Points/Loyalty Programs category, based on 18,000 consumer interviews, across 23 cities in India and the Retailer Customer Service Award for 2013 in the Customer Service-Business Services category.

PAYBACK Program is operated by Loyalty Solutions and Research Private Limited (LSRPL).  


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