Shades of India brings Resort Wear collection for travelers

Posted by: at 6/12/2017 04:03:00 am


Give your holiday wardrobe a timeless facelift

New Delhi, June 12, 2017 - Taking stock of the rage for easy to wear garments, Shades of India  launches its Resort wear collection called “E’kin”, which is a Sanskrit word for “next to the skin”.
Designed in light, floating cotton, it blends an impeccable look with a focus on comfort. It redefines a traveler’s wardrobe to bring a sophisticated leisure style.

Shades of India brings Resort Wear collection for travelers

Shades of India brings Resort Wear collection for travelers

Shades of India brings Resort Wear collection for travelers

Shades of India brings Resort Wear collection for travelers

Shades of India brings Resort Wear collection for travelers


 In tune with the season, this is an all white collection with an emphasis on clothes that celebrate the softness of crushed cotton in flattering silhouettes.

The collection lays great emphasis on detailing. Techniques range from trimmings on the sleeve to hand stitch and crochet.

But a surprise and signature motif of the collection are the ants printed individually or in rows – and printed so small that at first they seem like dots.  The inspiration is the Bakersfield Voice which tells that dreaming of ants is a sign of wealth to come and of good health. Ants are a good omen, and role models of work and wisdom. They thus support the brand’s philosophy of enhancing the power and strength of a woman.

Mandeep Nagi the Design Director, Shades of India explains, “Twelve years back we had an all white collection called Shades and White and this collection harks back to  in terms of look and feel. It is for Resort, thus easy to carry in light weight luggage. Simplicity and fine detailing are the focus.’’,
The line features dresses, drawstring pajamas, shirts, tops and skirts, with soft fabrics and serene cuts. It also offers a wide range of accessories from hats, bags, scarves, necklaces and bangles to supplement the styles.

From wearing these clothes to the beach on a lazy morning, to hitting the streets or simply lounging around, the collection effortlessly bridges the casual and the classic.

About Shades of India:

Founded almost two decades ago, Shades of India is internationally known as one of India’s most creative textile companies.  Led by Mandeep Nagi (Design Director) and David Housego (former UK journalist), the brand combines contemporary design with the inspiring workmanship of traditional craft.
The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colors, and the inventive, unexpected use of surface treatment.
The company is acclaimed internationally for originality and inventiveness of its designs and has won various awards including best product awards at shows in Paris and New York. Mandeep Nagi, Design Director, has thrice won the Elle Decor Design Award in India for fabric.
Shades of India’s product range include apparel, fashion and interior accessories, and home furnishings. Building on its reputation, Shades of India established its own first stand-alone retail store at Meharchand Market in New Delhi in 2012 and now sells through over 20 outlets in India.


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