SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

Posted by: at 6/13/2017 01:51:00 am


  SpiceStyle offers 11 fashion and lifestyle brands under its portfolio
  SpiceStyle launch to help boost ancillary business growth
  SpiceStyle partners with Amazon for an all new brand store
  Offers special launch prices at 25% off

Chennai, June 13, 2017: SpiceJet, the country’s favourite low-cost carrier has launched its new retail venture, SpiceStyle! In what could arguably turn out to be one of the most exciting retail ventures to hit the Indian markets in recent times, SpiceJet’s new entity, SpiceStyle, promises to change the way people will shop for quality products at competitive prices.

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices

SpiceJet launches SpiceStyle The new e-commerce retail venture focuses on luxury and quality at competitive prices


Initially conceived as an in-flight only service, SpiceStyle, which is a wholly-owned subsidiary of SpiceJet, now exists in the form of an e-commerce portal (www.spicestyle.com). Providing shopping convenience, the SpiceStyle products are available pan-India through online and offline channels. Through this subsidiary, SpiceJet aims to make travel more stylish and a convenient experience for those who travel for business and pleasure, alike.

The new venture will further boost SpiceJet’s ancillary revenue income which has grown from 6% to around 17% in the last two years.

In a new initiative, SpiceStyle has joined hands with the global ecommerce giant, Amazon.in to launch an all new brand store www.amazon.in/spicestyle. The strategic alliance will offer SpiceStyle’s entire portfolio of brands on the shopping portal’s ‘Prime’ section at special launch prices offering discounts at flat 25%.

With this partnership, SpiceStyle is all set to enhance its customer reach and engage a wider audience among active online shoppers. The brand association will now enable customers to freely shop for specially curated, best quality products. SpiceStyle offers products across 17 different categories including a signature Rohit Bal series on Amazon.

Commenting on the partnership, Mr. Ajay Singh – CMD, SpiceJet said, “I am delighted to announce the launch of SpiceStyle, an exciting new business venture by SpiceJet, which will help further enhance our ancillary revenue. SpiceStyle promises to provide customers with the same brand experience as the parent airline enabling them to travel in comfort and style. In this new exciting journey, we shall be partnering with leading e-commerce marketplaces to distribute our exclusive range of products, which can also be ordered on-board our flights as well as on SpiceStyle.com.”

Sourced with intensive research and meticulous techniques, the brands offer a calibrated mix of value and mid segment pricing. The airline’s shopping endeavor offers a huge assortment of products ranging from sunglasses, wrist watches, backpacks, silicone luggage tags among others. The new venture also offers an exclusive brand line --- Rohit Bal series.

About SpiceJet Ltd
SpiceJet is India’s favourite airline that has made flying more affordable for more Indians than ever before. SpiceJet operates 364 average daily flights to 46 destinations, including 39 domestic and 7 international ones. The airline connects its network with a fleet of 33 Boeing 737NG and 19 Bombardier Q-400s. The majority of the airline’s fleet offers SpiceMax, the most spacious economy class seating in India, as an additional fee option.
SpiceJet was conferred the CAPA Chairman’s Order of Merit for fastest turnaround in FY 2016 (Feb., 2017) 'Asia's Greatest Brands - 2016',  ‘Global Asian of the Year Award’ for Mr Singh,  & 'Asia's  Greatest CFO 2016' at the AsiaOne Awards at Singapore ( Jan., 2017).  These added to the tally of global recognitions received throughout 2016.  Some of the key accolades that were conferred in 2016 are ‘World Travel Leaders Award’ received by Mr. Ajay Singh at WTM London (Nov 2016), ‘Best Check- in Initiative’ award by Future Travel Experience global awards in Las Vegas (Sep 2016), Smart Check In Initiatives awarded at CIO 100 India Symposium & Awards in Pune (Sep 2016), ‘Best Employee Engagement’ amongst 104 corporate entries at the 4th DMA - Thomas Assesments National Award for Excellence in Talent Management in New Delhi (Aug 2016), Best Transportation brand as well as the Best Airline Brand in India for 2016 by Brand Trust Report (Apr 2016) and the four Best Domestic Airline Awards, one for each of the four regions of India by DDP TravTalk.




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