'Talking Gods- Droom's unique take on road safety'

Posted by: at 6/26/2017 11:29:00 pm


·         As part of the campaign, the company launched a video which encapsulates its on-ground initiative, titled “Talking God.
·         The campaign provides information about what to do and what to not while driving, in order to ensure safety. '
New Delhi, June 27, 2017: Upholding its commitment towards corporate social responsibility, Droom, India’s pioneering online automobile transactional marketplace, today unveiled its new and unique media campaign on road safety. It involves “Talking Gods” warning people to drive slowly and safely. The company also released a pocket book which contains all the necessary information about vehicles, road safety rules, and emergency numbers. It also has A to Z of Road safety, quite literally, as every alphabet represent one road safety tip or rule, with regards to pedestrians, drivers and driving in the rain or late nights. India, with the second largest road network (5.5 million kms), faces about 400 accidents in a day.

This comes after a series of successful campaigns run by Droom in the past, such as the Helmet Campaign, Ambulance First Campaign, School Children First Campaign, among others.

Talking about the interesting campaign, Sandeep Aggarwal, Founder& CEO, Droom said, “There had been a death toll of over 57,000 people last year, because of speeding cars - but no one was paying heed. We wanted to do something about it. We wanted to ask people to “slow down” in a voice they cannot afford to ignore. Most cars sold in India comes with pre-fitted idols of Gods on dashboards. We equipped these deities with accelerometers, thereby lending them a pre-recorded voice. These devices are pre-installed in almost all the four-wheeler we are selling through Droom. Whenever the person behind the wheels overspeeds, the “Talking God” warns them saying things like – “Why are you in such a hurry to meet me child? Drive slow, Drive safe” and then, “Your soul is permanent, but your body is not. Drive slowly.” And other warning statements, along the same lines.”

“We fitted the idols in all the cars sold through our app, with the talking God.’, He added.

India is the 3rd country in terms of deaths due to road accidents and stands at the 67th spot in terms of number of Vehicles per person. There is one death every four minutes due to a road accident in India. Moreover, 20 children under the age of 14 die every day due to road crashes.

Vineet Mahajan, Head of Art (India), Contract Advertising added Digital brands usually have transactional conversations with their audiences. We thought true engagement can come from doing something meaningful...something that is beyond the ambit of just buying and selling cars. Something that is able to make a difference. And our idea comes from that sweet spot between technology and a razor sharp insight on the Indian driver. We thought we could make the Indian driver listen to us. After all, god was on our side!

The “Talking God” you can find it on youtube

https://www.youtube.com/watch?v=4hSeKPwGJ9s

Till date, the drive home message on road safety video has been viewed 228,000 times and reached to over 650,713 people. Likes and shares on Facebook stands at 8,400 and 1979, as of now.

The responsible corporate citizen has recently achieved 1 lakh premium Sellers milestone and aims to reach the 1,50,000-seller mark by the end of this calendar year.

About Droom

Founded in April 2014 in Silicon Valley, droom is India’s first online marketplace to buy and sell new and used automobiles and automobile services. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

The current experience of buying and selling an automobile is completely broken, antiquated and full of pitfalls. Droom offers a truly 21st century experience in buying and selling automobiles. With its technology driven marketplace approach, droom enables transactions between buyers and sellers by bringing transparency, building trust, and mitigating information asymmetry. Droom is a mobile first marketplace with a presence on three platforms i.e. Android, iOS and Desktop.

Droom is among the fastest growing consumer Internet companies in India with 136k+ B2C sellers, 26.8k+ products, 142k+ listings, 7,130 cr.+ in listed GMV, 4.46 Mil+ FB Community members (highest for any automobile community in India) and over 5.3Mil+ downloads for mobile apps.

Droom has a very strong and proven founding team with 50 years of combined experience in technology, Internet, E-commerce and FMCG including 20 years in Silicon Valley. Sandeep Aggarwal is founder of Droom. Prior to Droom, Sandeep founded ShopClues.com, India’s first and largest managed marketplace and 5th Unicorn in the Consumer Internet in India. Droom has a team of 275+ and is funded by some of the leading global venture investors.


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