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Vivo bolsters its association with the Indian Premier League - Retains IPL rights for the next five years

Chandigarh,  28th June 2017: Vivo, the premium global smartphone brand, today announced the retention as the title sponsor of the Indian Premier League for the next five years. The new association will start from August, 2017 to July, 2022. In the coming seasons, Vivo and IPL will work hand in hand to elevate the success of the League.

In 2016 and 2017 Vivo successfully achieved tremendous brand recall across the country by associating with the premium properties like the Indian Premier League. Various on ground activations like IPL Trophy Tours, Fan Parks and much more were very well received by cricket lovers. As per Broadcast Audience Research Council (BARC) India, last year IPL enjoyed a viewership of 1.25 billion which saw a 22.5% hike from 2016.

Excited on the association Mr. Kent Cheng, CEO, Vivo India, said, “It is indeed a proud moment for us as we successfully retained our IPL rights. After our entry into the Indian market in late 2014, IPL has played a very vital role in taking the brand to the mass and this association has been fruitful. In view of our strong brand connect and our long-term approach, we pitched decisively to ensure that this partnership is only set to achieve a new level. The coming seasons will be bigger and more thrilling as the existing properties will scale up to cater to our target audience”

About Vivo India:
Vivo, a premium global smartphone brand, entered India in late 2014. With a strong focus on "Camera and Music", Vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering the best in class quality services to over 400 cities, in 22 states backed by 400 service centers in India. Dedicated to the youth, Vivo became the title sponsor of the Indian Premier League (IPL) for 2016 & 2017 and recently bagged the title sponsorship of Pro Kabaddi in 2017 for five years. Conquering the global stage, Vivo became the official sponsor of the 2018 and 2022 FIFA World Cups.